Contents Introduction 1 Why is the on-demand economy expanding at such a rapid pace?

Why is the on-demand economy expanding at such a rapid pace? 
“The internet makes human desires more easily attainable. In other words, it offers 
convenience. Convenience on the internet is basically achieved by two things: speed, and 

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cognitive ease. If you study what the really big things on the internet are, you realize they are 
masters at making things fast and not making people think.” 
— Ev Williams, Twitter co-founder 
In the analogy, consumer behavior has turned. Smartphones provide instant access to texting, 
e-mail, media, and other online activities, instilling a sense of entitlement to quick, easy, and 
efficient interactions. According to The On-Demand Economy's survey of 250 Whole Foods 
and Trader Joe's customers, "ease of delivery" was the most important factor in consumers' 
decision to buy food online. 
The report reveals that the on-demand economy's growth is a result of its alignment with 
consumers' growing need for greater convenience, speed, and simplicity, whether it's the ease 
of scheduled deliveries or the commensurate reduction in time required. 
Fast-moving technology businesses competing in this space have created new models that are 
altering industries that have traditionally lagged behind in terms of innovation. In the on-
demand world, the ground transportation, grocery, and restaurant industries are great 
examples of hyper-growth categories, with growth owing in large part to the deployment of 
new technologies on top of existing infrastructure. 

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“Welcome to the uberification of our service economy,” says RRE's Steve Schlafman. 
Market circumstances and technology advancements driving the growth in on-demand 
services include a huge increase in the number of smartphone-connected users, simple and 
secure transaction flows, and location-based services, to name a few.