Principle: Trust is intrinsic, not extrinsic. Integrity is encoded in every step of the process and distributed, not vested in any single member. Participants can exchange value directly with the expectation that the other party will act with integrity. That means that the values of integrity—honesty in one’s words and deeds, consideration for others’ interests, accountability for the consequences of one’s decisions and actions, and transparency in decision making and action taking—are coded in decision rights, incentive structures, and operations so that acting without integrity either is impossible or costs a lot more time, money, energy, and reputation.
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