I (Meaning and importance of Exports) Unit Structure


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Reference Books: 
International marketing and Foreign Trade Pankaj Mehra, Alfa 
Publication, New Delhi. 
International marketing 
– P. K. Vasudeva – Excel books, New 
Delhi. 
India‟s Export policy – Trends and prospects Pushpa Tarafdar, 
Deep & Deep Publications Pvt. Ltd. New Delhi. 
International marketing management 
– An Indian Perspective – R. 
L. Varshney & B. Bhattacharya, Sultan Chand & Son‟s New Delhi. 
International Marketing 
– P. Saravanavel, Himalaya Publishing 
House, Delhi. 
International Marketing 
– S. Yuvaraj, Vrinda Publications Pvt. Ltd. 
Delhi 
Foreign Trade Policy 2009-14, Government of India, Ministry of 
Commerce and industry. 
Internet Marketing 
– Carolyn F. Siegel Houghten Mifflin company 
Boston, New York. 


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