Listening audioscript

6. WHAT IS THE INSTRUCTOR TRYING TO ACCOMPLISH? 
7. WHEN DID LAKE BONNEVILLE COME INTO EXISTENCE? 
8. LISTEN AGAIN TO PART OF THE PASSAGE. THEN ANSWER THE
QUESTION. 
 (Student 2) 
The present Great Salt Lake is much bigger than Lake Bonneville was. 
(Professor) 
Are you sure? You want to try again?
WHAT DOES THE INSTRUCTOR MEAN WHEN SHE SAYS THIS? 
 (Professor) 
Are you sure? You want to try again? 
9. IS EACH OF THESE TRUE ACCORDING TO THE LECTURE? 
10. WHAT IS STATED ABOUT THE WEBER, THE BEAR, AND THE JORDAN 
RIVERS? 
11. HOW MUCH SALT HAS BUILT UP IN THE GREAT SALT LAKE? 
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Questions 12 through 17. 
Listen to a discussion by a group of students taking a 
business class. 
(Student 1) 
Our presentation for marketing class is in a few days. Let’s see what 
information we’ve come up with. We’re talking about Kleenex tissues, 
right? 
(Student 2) 
Right. Our topic for the presentation is the marketing of Kleenex tissues 
early in its history. We’re supposed to show how the early marketing of 
Kleenex helped to turn it into such a successful product. 
(Student 1) 
Successful is right. You find tissues everywhere now. I have a box in 
my dorm and I carry a package in my book bag. 
(Student 3) 
There seem to be three clear phases in the early history of Kleenex: first, 
its use during World War I, second, its use as a substitute for facecloths 
during the 1920s, and third, its use as a substitute for handkerchiefs 
during the 1930s. For the presentation, how about if I talk about the first 
phase, the use of Kleenex during World War I? 
(Student 1) 
And I’ll talk about the second phase, its use as a substitute for 
facecloths. 
(Student 2) 
And that leaves me with the third phase, um…the use of Kleenex as a 
substitute for handkerchiefs. 
(Student 3) 
Now, don’t forget … we’re talking about a marketing class, not a history 
class. 
(Student 1) 
Yes, that’s important to remember. Now, why don’t we review the key 
points for each of these phases, with an emphasis on the marketing of 
the product during each phase? 
(Student 2) 
Sounds like a good idea to me. 
(Student 3) 
So, I’ll go first. The first phase of the product was used during World War 
I. Cotton was in short supply during the war, so the Kimberly-Clark 
company developed Kleenex to use in bandages and gas masks. During 
this first phase, the company didn’t need to worry about marketing the 

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product. Because it was during a war, there was…uh…very high demand 
for the product and no real alternative to it. 
(Student 1) 
Now, for the second phase. After the war, after World War I, the 
company had a huge surplus of Kleenex, and it had to market the 
product to sell what it had. During the 1920s, Kimberly-Clark decided to 
market Kleenex as a high-end and glamorous substitute for facecloths to 
remove cosmetics and makeup. The company used famous actresses in 
its marketing, and women who wanted to be glamorous like the 
celebrities used Kleenex as well. 
(Student 2) 
Now, on to the second phase … oh, sorry, that was the second phase. 
I’m going to be discussing the third phase. While Kimberly-Clark was 
marketing Kleenex only for use as a facecloth, a number of users began 
writing in to the company saying that there was another possibility for 
Kleenex tissues: the tissues were even more useful as a replacement for 
cloth handkerchiefs. In 1930, the company’s marketing department 
decided to conduct consumer testing to determine if the product should 
be presented as a facecloth or as a handkerchief. The results of the 
consumer testing showed that a large majority thought Kleenex was 
more useful as a handkerchief than as a facecloth, and today that’s the 
marketing strategy used for almost all hand tissues.