Listening audioscript

 
Number 2, Page 304
[ mp3 133] 
Listen to the lecture and take notes in the space provided for you below. 
(Professor)
Um today we’re going to talk about creative problem solving. Now, since 
defining creativity is difficult, experts try to list the characteristics that are 
parts of it instead. Although there is not complete agreement, um two 

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LPREP IBT 3 E AudioScript 
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characteristics, originality and appropriateness, are widely accepted as 
being essential parts.
Now, if you need a creative solution to a problem, what you want isn’t the 
normal, everyday solution that everyone else comes up with. And um 
it’s…it cannot be something that people won’t accept or uh that doesn’t 
work in a certain environment or even something that requires 
technology that doesn’t exist yet. In other words, it must be original and 
appropriate. 
So let’s take the invention of the smartphone as an example. Even 
though most of its functions…um, calling, emailing, organizing photos … 
uh could be performed by some device or another at the time, no one 
had integrated these functions. No one had designed an interface like 
smartphones have. And there was a need for phones to function like 
mobile computers… as well as for the advanced technology. Uh, and 
finally, there was enough data transmission speed and computing power 
to make smartphones possible. They were, in other words, original and 
appropriate. 
Um now let’s look at an example of a solution created by Henry Ford, of 
the Ford Motor Company. In the early twentieth century, Ford wanted to 
have his own supply of rubber that he needed to build his cars, so he um 
decided to construct a rubber plantation in the jungles of Brazil called 
Fordlandia. It’s certainly an original idea. But he had enormous labor 
problems and the jungle was the perfect place for diseases and insects 
that destroy rubber trees. In other words, his solution to the need for 
rubber to produce cars was not appropriate for his employees or the 
environment of the jungle. In fact, Fordlandia was eventually abandoned 
without ever producing a drop of the substance that could be made into 
rubber and used on a Ford automobile.