Microsoft Word Chapter 1 done doc

 
 
 
 
 
Figure 2 : Mood Dependent Memory 
Mood in which 
information is 
learned: Positive. 
E.g., Happy 
Mood in which 
information is 
learned: Negative. 
E.g., Sad 
Mood is
positive: Happy 
Mood is 
Negative: Sad 
Information 
learned in 
positive mood is 
recalled 
Information 
learned in 
negative mood 
is recalled 

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Figure 3 : Mood Congruent Memory 
Among these two effects, the mood dependent is 
comparatively inconsistent in research literature. The findings 
regarding the mood congruent memory are more consistent. In 
addition, an asymmetry has also been reported in mood congruent 
memory. Mood congruent memory for positive mood is far more 
common than for negative mood. This can be attributed to the 
motivational mechanism to maintain the mood.
Mood also influences other cognitive functions than memory. 
Several research studies on creativity indicate that positive mood 
influences creativity positively. Mood helps in creating new 
associations that are required in creativity.
We have discussed heuristics in previous section. People 
who are in positive mood are more likely to use heuristics as 
compared to those who are in negative mood. This may be 
beneficial for tasks with experience. But it may not be similarly 
beneficial for novel tasks wherein systematic problem solving is 
required.
Mood also influences the way we attribute motives to 
people’s behavior. When we are in positive mood we tend to 
attribute positive motives to people’s behavior than when we are in 
negative mood.
4.4.2 The Influence of Cognition on Affect : 
 
As affect influences cognition, cognition can also influences 
mood. One of the sources to understand this influence is to 
understand Schachter’s Two-Stage model of emotions. This 
theory suggests that initial physiological arousal is general and 
people look out for cues to attribute that arousal. Depending on the 
cue they find out, they label the emotion. This process of identifying 
the cue and attribution is cognitive in nature. The second source is 
through the activation of schemas. If the schema contains 
affective information, and if that schema gets activated, then the 
related affect is also experienced.
Present Mood: 
Positive (e.g., happy) 
Present Mood: 
Negative (e.g., sad) 
Remember positive information. 
E.g., happy memories 
Remember negative information. 
E.g., sad memories.

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