O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent moliya instituti shadmanbekova Kamola Amaliy ingliz tili fanidan mustaqil ta’limni tashkil etish bo‘yicha

Exercise 2. Complete the idioms in the sentences with the words in the box.

ball, field, game, goalposts, horse, neck ,seat

1 Dave's views on management may have seemed practical and attractive 20 years ago, but now he's just flogging a dead . . . . . . . . .. . . . None of his ideas could possibly be put into practice.

2 Given our country's industrial policy and the new global economic environment, we should clear unreasonable hurdles and provide a level playing . . . . to all businesses, regardless of their size and nationality.
3 Smaller countries became frustrated, believing that the big powers kept moving the . . . . . . . . . . . . and failed to outline fixed rules that all should play by.
4 The creativity of our R&D people has enabled our company to stay ahead of the . . . .. . . . . in this highly competitive market.
5 The two rival companies were running neck and . . . . . . . . . . . . in the push to achieve national leadership through local dominance.
6 Unprecedented state involvement in the car industry has put governments in America, Germany and elsewhere in the driving . . . . . . . . . . . . in deciding their carmakers' fate.
7 We are a French company, but our goal is to go international. However, we don't want to go global too early. It's extremely important for us to keep our eye on the . . . . . . .. . . . in France.
Task 2. Reading
Marketing strategy
The company’s marketing plan is the written document which details the marketing methods selected (advertising, price, promotion, etc.) and specific marketing actions or marketing activities. It should open with a short summary of the main goals and recommendations in the plan. The marketing plan also examines the resources needed (both financial and human) to achieve specified marketing objectives, such as an increase in sales or a successful product launch, over a given period of time.
Components of a marketing strategy: Marketing strategies consist of the business's value proposition, key brand messaging and data on target customer demographics. Marketing often refers to these strategy components as the four "Ps":
Product: A marketing strategy describes the product or service the business is offering, along with related information such as the functionality and warranty.
Price: The business features what price they plan to use for their product and addresses wholesale and seasonal pricing, bundling and price flexibility.
Place: Marketing strategies address the place or distribution of the product for delivery, including transportation and warehousing.
Promotion: The business plans how to market its product, using tactics like advertising, public relations and sales promotion.
The market consists of many types of customers, products and needs. The process of dividing a market into groups of buyers with different needs, characteristics or behavior, who might require separate products or marketing mixes, is market segmentation. Who is the target market for a product? An immediate distinction is whether it is an industrial product (B2B: business-to-business), or a consumer product (B2C: business-to-consumer) aimed at end-users. A third category might be products for use in hospitals, schools, public transport, etc (B2G: business-to-government). There is one more type of selling when individual people sell to other individuals (C2C: consumer to consumer).
In relation to consumer products, the 'mass market' is becoming an old-fashioned concept. Products are increasingly targeted at specific market segments. There are four basic methods for segmenting a market:
•Product-related: comfort, safety, luxury, good value-for-money, convenience, durability, etc.
• Demographic: age, gender, education, family life cycle, income, occupation, etc.
• Psychographic: attitudes, lifestyle, opinions, values, self-image, etc.
• Geographical: region, post code, etc.