Features of implementation of market segmentation policy in bank marketing Tog’ayev Salim Sobirovich PhD, Acting associate professor, Department of

Suggestions for implementation: this option should be used as a standard mode of operational asset management for large universal banks.


For example, in conditions of high competition, this option can be used even during a relative decrease in the profitability of the remaining assets in the market segment. It is known from foreign experience that the (potential) costs incurred are less than the additional costs associated with returning to the previously abandoned market.

In short, in our republic, banking institutions have a wide network, in turn, they provide quality banking services to customers, fully satisfy their needs for banking services, and create a healthy competitive environment among commercial banks. One of the important directions of reforms in the national banking system is to organize relations between commercial banks and their clients based on the principle of "bank for the client" while improving the banking services and culture. The implementation of this principle strengthens the importance of bank marketing. All commercial banks operating in our country have established marketing departments and departments, which are provided with qualified specialists. As a result of the measures implemented, the possibility of transition to the international standard of service in commercial banks was formed.