Fergana polytechnical institute faculty management in production department "economy" methodological instruction

• Over 90% of the online experience starts with a search engine.

• A survey conducted in November 2018 by CPC Strategy showed that approximately one in five Internet users often buy clothes through digital channels.

• The high cost of paid media (Google, Facebook, Amazon, etc.) and the difficulty of generating ad ROI will make paid media teams increasingly important to e-commerce brands, as well as more informative and costly.

• Because of the high cost of paid media and paid media teams, and because consumers are consuming more content at the top of the funnel, content and commerce will still be profitable for brands that invest appropriately.

• In 3Y 2018, % of store shopping traffic came from mobile devices.

• Potential Facebook ad reach: 1.887 million.

• Average time between searching for a product on Google and buying is 20 days; whereas on Amazon it is 26 days.

• 35% of Google product searches turn into transactions within 5 days.

• In the fourth quarter of '43, Google Shopping ad spend grew 4% year-on-year, making it the fastest quarter in two years.

• Google Shopping ads have a higher CTR than ads for Amazon sponsored products and brands.

• 91% of retail brands use 2 or more social media channels.

• However, only 43% of online stores see significant traffic from their social media pages. • Globally, we saw 30 billion app downloads worldwide - also the biggest quarter ever, up 10% year over year. • The top three messaging apps have a user base of 1 billion or more. • In the first quarter of 2019, global consumer spending on iOS and Google Play exceeded $2019 billion, the highest-grossing quarter ever, up 22% year-over-year. • There are 5.11 billion unique mobile users in the world today, up 100 million (2 percent) from last year. • More than 5.1 billion people worldwide now use mobile phones, up 2.7 percent from the previous year, with smartphones accounting for more than two-thirds of all devices in use today. • In the fourth quarter of year 4, the total number of mobile subscriptions was about 2018 billion, with a net increase of 7.9 million subscribers for the quarter. • The number of smartphone users in the US will reach 232.8 million in 2019, surpassing the number of desktop/laptop internet users (228.9 million) for the first time. • More than 230 million US consumers have smartphones, and about 100 million US consumers have tablets.

• An estimated 10 billion mobile connected devices are currently in use.
• 59% of smartphone users prefer companies with mobile sites or apps that allow them to shop quickly and easily.
• As of January 2019, there are 53.60 million active mobile internet users in the UK.
• India has 515.2 million active mobile internet users.
• China has 765.1 million active mobile Internet users.
• 69% of smartphone users say they are more likely to buy from companies that have mobile sites or apps that answer their questions.
• Google accounts for 96% of all smartphone search traffic
• 90% of the 360 ​​million Internet users in Southeast Asia connect to the Internet primarily through their mobile phones.

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  Nearly 40% of all e-commerce purchases during the 2018 holiday season were made on smartphones.
  
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  80% of shoppers used a mobile phone in a brick-and-mortar store to view product reviews, compare prices, or find alternative store addresses.
  
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  80% of Americans shop online. More than half of them made purchases from mobile devices.
  
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  The probability that people who are new to your business from mobile devices will become your customers in the future by 62%.
  
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  During Black Friday and Cyber ​​Monday 2018, 66% of Shopify merchant sales came from mobile compared to 34% on desktop.
  
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  Compared to non-users, Instagram users are 70% more likely to shop online on their mobile devices.
  
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  6% of online shoppers prefer mobile wallets to other forms of payment.
  
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  Shoppers rely on mobile devices when shopping in physical stores.
  
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  Two-thirds of shoppers check phones in a store for product information, ignoring store associates.
  
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  By 53.9, mobile e-commerce is expected to account for 2021% of e-commerce sales in the US retail sector.
  
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  More than a third of Black Friday 2018 online sales came from smartphones.
  
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  79% of smartphone users have made online purchases using their mobile devices in the last 6 months.
  
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  Decrease in conversions by 20% for every second of mobile page loading delay.
  
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  53% of mobile visits will be interrupted if the load time exceeds three seconds.
  
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  Mobile sites in mainland China are the fastest in the region with an average load time of 5.4 seconds.
  
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  76% of people who search for something nearby on their smartphone visit a related business during the day, and 28% of those searches result in a purchase.
  
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  Mobile searches for "a store is open near me" (eg "a grocery store is open near me" and "an auto parts store is open near me") have grown by more than 250% in the last two years.
  
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  Mobile searches for "for sale" + "near me" (eg "tires for sale near me" and "houses for sale near me") have grown by more than 250% year-on-year over the past two years.
  
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  Product pages and mobile design are the two most important touch points on the mobile consumer journey to APAC mobile sites.79% consumers in the Asia-Pacific region will continue to search for information on the Internet, even when it is sold in stores.
  

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  Total number of active social media users: 3.499 billion.
  
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  Total number of social media users accessed via mobile devices: 3.429 billion.
  
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  The number of social media users grew significantly in 2018, up more than 200 million from last year to nearly 3.5 billion at press time.
  
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  Top 5 Social Networking Sites: 1) Facebook.com, 2) Twitter.com, 3) Linkedin.com, 4) Pinterest.com, 5) Livejournal.com.
  
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  Share of active users of social networks in the total population: 45%.
  
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  Facebook reported that the total monthly active user base on the main Facebook platform is 2.320 billion users, not including figures for Instagram and WhatsApp. 51.7% of US social media users will use only mobile devices in 2019.
  
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  As of January 39, there are 2019 million mobile social media users in the UK.
  
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  The UK has 45 million active social media users with 67% penetration.
  
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  Gen Z spends little on products they find on Facebook at 11.8% compared to Millennials at 29.39%, Gen X at 34.21% and Baby Boomers at 24.56%.44% active Instagram users say they use social media for brand research. This is the highest percentage among major social networks.
  
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  96% of US fashion brands use Instagram to reach consumers.
  
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  Instagram outperforms Facebook with an average brand engagement of 1.60% per post.
  
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  In June 2018, there were 400 million daily active Instagram Stories users. This is an increase of 300 million users since its launch in 2016.
  
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  Twitter currently has 326 million monthly active users.
  
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  India
  
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  Average daily social media usage time in India: 2 hours 32 minutes.
  
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  Total active social media users in India: 310 million.
  
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  In India, 290 million active social media users use mobile devices.
  
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  China
  
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  China has 1.007 billion active social media users.
  
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  The most active social networks in China: WeChat, Baidu Tieba, QQ, Sina Weibo, Youku.
  
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  Social media marketing
  
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  The #1 challenge for a social marketer is ROI. ROI is a top concern for 55% of marketers.
  
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  The vast majority (88%) of social media marketers recognize the importance of customer service on social media, being on daily
  

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  advanced with clients and potential clients; more than half (45%) of consumer respondents contacted the company on social media.
  
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  More than half of social media marketers do not have access to all the software they need, and 65% of marketers indicate the need for a dedicated resource for content development.
  
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  1 A huge 97% of social marketers list Facebook as their most used and useful social network, and Instagram is supplanting Snapchat for being popular and popular with consumers. 83% of marketers use Instagram and 13% use Snapchat; 51% of consumers use Instagram and 30% use Snapchat.
  
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  83% of people say Instagram helps them discover new products and services. 81% say the platform helps them explore products and services, and 80% say it helps them decide whether to make a purchase.
  
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  Interaction between users and brands on Instagram is 10 times greater than on Facebook, 54 times greater than on Pinterest, and 84 times greater than on Twitter.
  
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  Practical task
  
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  The purpose of the work: to learn how to apply the classification of Internet resources for e-commerce by type of interaction.
  
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  Work tasks:
  
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  study the Internet resources of various sectors of e-commerce;
  
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  acquire skills in classifying Internet resources for e-commerce by type of interaction
  
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  Time to complete the work: Estimated time to complete the work is 2 academic hours.
  
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  Reporting on work: it is necessary to present to the teacher the results of completing all the tasks presented in the laboratory work, and answer the control questions placed in the work.
  
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  Brief theoretical information
  
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  General information
  
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  Types of interaction in e-commerce
  
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  Depending on the participants in electronic relationships, e-commerce is divided into the following main types of commercial interaction between entities:
  
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  В2В — between legal entities, organizations;
  
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  В2С — between legal entities and individuals;
  
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  B2G - between legal entities and government organizations;
  
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  С2С — between individuals;
  
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  G2С — between government organizations and individuals.
  
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  There are also other types of interaction: С2В, G2G, С2С, G2В, which include the same participants, but differ in the nature of their interaction.
  
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  Note: In the designation of types of relationships, the first place is given to the entity acting as a seller of goods or a party providing services:
  
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  B - the first letter in the word business in English "business";
  
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  C - the first letter in the word consumer in English "customer";
  
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  G is the first letter in the word government in English "goverment".
  
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  You can briefly list the operations that relate to a particular type of interaction in e-commerce.
  
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  B2B (business to business) - trading and purchasing platforms, procurement management systems; full-cycle supplier support systems, distribution management systems, full-cycle customer support systems, industry-specific electronic trading platforms, electronic exchanges, electronic auctions, online trading;
  
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  B2C (business to consumer) – shopping arcades, electronic storefronts and catalogs, electronic stores, electronic auctions, online trading, electronic payment systems, online insurance, telework systems, viral marketing systems, online advertising, travel and other services;
  
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  B2G (business for government) – participation in electronic auctions for the purchase of products for state needs, fulfillment of government orders, provision of tax, statistical, customs and other reporting;
  
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  С2B (consumers for business) - private services, participation in surveys and other promotions, participation in affiliate programs and sponsorship programs;
  
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  С2С (consumers for consumers) - bulletin boards, viral marketing systems, multi-level marketing systems;
  
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  С2G (consumers for government) – elections, participation in public opinion polls, payment of taxes, fees and fines; submission of applications, complaints and appeals of citizens;
  
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  G2B (power for business) - government order distribution systems, electronic tenders, providing contacts with tax and customs authorities, state certification and licensing authorities, administrations, etc., legal and reference services, geographic information systems;
  
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  G2C (power for consumers) – social service systems (pensions, allowances, benefits, etc.), public utility systems
  
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  services, legal and reference services, geographic information systems;
  
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  G2G (power for power) – elections, automated cooperation systems in customs, tax, law enforcement, etc., geographic information systems.
  
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  E-Commerce Opportunities
  
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  E-commerce includes a large set of business operations:
  
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  information exchange;
  
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  establishing contacts;
  
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  pre- and post-sales support;
  
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  sale of goods and services;
  
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  electronic payment, including using electronic payment systems;
  
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  implementation of business processes jointly managed by the company and its trading partners.
  
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  E-commerce allows personalization of interactions and reduces the costs of the seller, which are associated with the acquisition of goods and inventory management, through direct effective interaction with a wide range of suppliers and trading partners. Models based on the use of web technologies may include all phases of the transaction, including:
  
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  request for information by the client from the supplier;
  
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  a system for confirming the availability of goods from the supplier;
  
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  a client system that allows you to purchase goods;
  
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  supplier system that recognizes (approves) the purchase;
  
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  the supplier's system confirming the purchase;
  
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  supplier system placing an order.
  
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  E-commerce systems allow:
  
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  the buyer does not communicate with the seller, do not waste time shopping, and at the same time have more complete information about the goods;
  
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  the seller can quickly respond to changes in demand, analyze the behavior of buyers, save money on staff, rent of premises, etc.
  
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  E-commerce provides organizations with new opportunities to expand the scope of their activities:
  
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  • the possibility of expanding the territory of your business;
  
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  test questions
  
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  1. List the main e-business models.
  
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  2. What is e-commerce?
  
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  3. Which of the following (*) main e-business models in Uzbekistan can be attributed to e-commerce?
  
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  4. List the existing types of interaction in e-commerce, and give examples of the B2C interaction model.
  
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  5. What types of interaction in e-commerce do you know? Give examples of the C2C interaction model.
  
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  6. List the main types of interaction in e-commerce, and give examples of the B2B interaction model.
  
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  7. Since when have the possibilities of the Internet been used in Uzbekistan for e-commerce?
  
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