6. Command headline
Command headlines tell readers what to do or what they can learn by reading an article. Companies typically use this type of headline when creating an advertisement. Most command headlines start with a strong action verb.
Example: "Simplify Your Wardrobe With This New Technique"
7. The "reason why" headline
This headline tells an audience why certain situations occur. This type of headline typically results in a list article format, which readers often prefer over other types of articles since it's easier to skim.
Example: "8 Reasons Why Your Outfit Is Affecting Your Interview"
8. Emotional headline
Emotional headlines typically target either a positive or negative feeling to encourage an audience to read an article. To do this, writers use powerful words such as affordable or stressed.
Example: "Ways You Can Prevent Work Burnout in the New Year"
9. Wordplay headline
A wordplay headline uses a creative formation of words and phrasing, typically in the form of a pun or irony. Companies often use these headlines when trying to make a less important topic amusing.
Example: "Local Auto Race Hits Bump in the Road"
10. Brand name headline
Brand name headlines use recognizable organizations to compare a company's business or products to its competitors. This can be helpful for new businesses trying to participate in a similar market as a more established company.
Example: "Skeeter Expected to Gain More Popularity Than Peach Scooter"
11. Best headline
Best headlines rank certain items above others. These can attract readers who look for top-rated content, such as the best restaurants to try or the best computer to buy, for example.
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