Fy 2014 Results: Continuing to Fill the Pipeline


Download 464 b.
Sana21.07.2018
Hajmi464 b.



FY 2014 Results: Continuing to Fill the Pipeline

  • FY 2014 Results: Continuing to Fill the Pipeline

    • New Events = 22
    • Return Events = 30
    • Total Events = 52
    • New Room Nights = 20,364
    • Return Room Nights = 45,700
    • Total Room Nights = 66,064
    • TMD Investment = $0
    • TMD ROI = 66,000:1


2015 & Beyond: Growing Sports Based Room Nights

  • 2015 & Beyond: Growing Sports Based Room Nights

    • Two Track Strategy for Long-term (40 year) Impact
      • Track One: Current Hotel Meeting Sales Model
      • Track Two: Major Event Cultivation (Convention Booking Model)
        • Add 35K to 70K Room Nights Annually
        • Comprehensive Bid Package Required
          • USA Volleyball Girl’s Jr. National Championship (70K)
          • USA Taekwondo National Championships (12K)
          • ECNL Girl’s Soccer National Finals (12K)
          • North American Gay AAA Softball World Series (10K)
          • Breeders’ Cup (6K), FISE Extreme Sports International Festival (32K)


Hotel Meetings & Major Events: Direct Expenses

  • Hotel Meetings & Major Events: Direct Expenses

    • Personnel Salaries, Wages, Benefits = $224,000
    • Event Registration & Booth Rental = $ 22,300
    • Travel, Meals & Entertainment = $ 40,800
    • Sponsorships = $ 40,000
    • Dues, Subscriptions & Memberships = $ 1,800
      • TOTAL = $328,900
  • Major Event Competitive Bid Package Support

    • Fill Room Night Pipeline with Future Major Events
    • Rights Fees, Venue Subsidy, Municipal Fees, Local Mgr.
    • Opportunity/Catastrophe Set-aside for Negotiations
    • Provides for a Proactive Sales Approach/Multi-year Goal
    • Becomes a Future Expenses upon Going Definite
    • Impediments: CC Pricing, Downtown Hotel Rates, Venues
      • TOTAL Set-aside Requested = $600,000


TMD’s Unrealized Promise Yet Greatest Potential:

  • TMD’s Unrealized Promise Yet Greatest Potential:

  • Incremental New Room Nights

    • Proprietary Effort: Foundation for Success (50%)
      • Fundamental Sales & Marketing of Each Hotel
    • Destination Marketing Opportunity Supplement (20%)
    • Incremental New Room Nights (10%) – SDSC Track Two
      • Resources Dedicated to Creative Initiatives
      • Capture and/or Create Events for Future Impact, Fill the Pipeline
      • Deliver “Over-and-Above” Room Nights to Fulfill Priorities
      • Generate Compression for Planning & Rate Growth
      • Create Momentum for City-wide Success



Do'stlaringiz bilan baham:


Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2017
ma'muriyatiga murojaat qiling