G goodfellow Publishers Ltd Winter Sports Tourism Working in Winter Wonderlands


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xContents, Preface and About the Authors -ffad26868d0510030e14f226328b48c7

Document Outline

  • 1 Winter Sport Tourism: An Overview
    • Spotlight: Charlie Locke, Multi-tasking ski entrepreneur
    • An introduction to winter sport tourism
    • The evolution of winter sport tourism 
      • Profile : Patrick Bruchez,  Alpine authenticity at the Hotel de Verbier
    • Winter sport tourism today
      • Case study: Winter sports, part of the ‘China Dream’ 
  • 2 The Winter Sport Tourism Product 
    • Spotlight: Ian Hunter, Working in a winter wonderland
    • Winter sport activities
    • Winter sport resorts
      • Profile: The wonders of winter zip-lining
    • Indoor ski resorts
    • Clothing and equipment
      • Case study: The difficult birth of an all-season destination: Sochi, Russia
  • 3 Understanding the Consumer 
    • Spotlight: X-Games takes X-treme sports to X-citing new level
    • Profiling consumers 
    • Motivations
      • Profile: Gstaad: Marketing to millennials
    • Constraints
      • Case study: Freeski female style
  • 4 Design and Planning for Winter Sport Resorts
    • Spotlight: Paul Mathews, World’s greatest ski resort designer
    • Design and planning
      • Profile: Creating America’s biggest ski area
    • Dealing with seasonality 
      • Case study: From humble to hedonistic -- the gentrification of Andermatt, Switzerland
  • 5 Management and Operations 
    • Spotlight: The quintessential ski couple
    • On-mountain operations
      • Profile: Portable ski instructor 
    • Off-mountain operations 
      • Case study: Powder and property investment in Japan
  • 6 Marketing and Intermediaries
    • Spotlight: New Mexico True 
    • Marketing communications
    • Branding
    • Advertising
    • Direct marketing
      • Profile: Snow Crystal 
    • Intermediaries
    • Alliances
      • Case study: Year round dream skiing 
  • 7 The Importance of Public Relations and Earned Media
    • Spotlight: Susie English – Perfect PR 
    • Introduction to public relations
    • Public relations techniques
      • Profile: John Brice, Combining PR with R’n’R
    • Measuring the impact of public relations efforts
      • Case study: 007 puts the spotlight on Sölden, Austria 
  • 8 The Impact of Technology on Winter Sport Tourism
    • Spotlight: Powder Matt, Social media maven
    • The impact of technology on marketing communications
    • The new consumer decision journey
    • Social media tools employed by winter sports marketers
      • Profile: Joe Nevin: From Apple to Aspen
    • The new mobile lifestyle
    • The impact of technology on operations 
    • The impact of technology on clothing and equipment
      • Case study: Technology woven into the DNA at Vail Resorts
  • 9 The Role of Events for Winter Sport Tourism
    • Spotlight: Skiing African-American style
    • The growth of events
    • Types of events
      • Profile: Crashed Ice
    • Planning and operating events
    • Marketing events
    • Leveraging events
      • Case study: Planning the South Korea 2018 Winter Olympics 
  • 10 The Economic, Social and Environmental Impacts
    • Spotlight: Dave Butler – A heli of a job
    • Impacts of winter sport tourism
    • Economic impacts
    • Social impacts
    • Environmental impacts 
    • The impact of climate change on winter sport tourism
      • Case study: Recycling snow ‘Down Under’ 
  • 11 Developing a Service Culture 
    • Spotlight: Andrew Dunn, From bacon to beluga 
    • Why service excellence is so critical
    • Creating a service culture
      • Profile: Customer service ‘Kiwi-style’
    • Managing services promises
    • Service recovery
      • Case study: Customer-centric service at Steamboat Springs 
  • 12 The Future of the Winter Sport Tourism Industry
    • Spotlight: Tina Maze places Slovenia in the limelight
    • The future for the ski industry
      • Profile: From fear to fearlessness: Adaptive skiing 
    • Ten consumer trends influencing winter sport tourism
      • Case study: The Locke ladies 

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