Getting Back To Main Street: a revitalization Plan for Pennsburg


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Both of these components seek to increase the pedestrian traffic in 



Pennsburg.  Incorporating these recommendations will help create 

greater pedestrian traffic throughout the borough, and could potentially 

bring traffic from neighboring boroughs as well.  The increased pedes-

trian traffic would lead to a more lively culture on Main Street and with 

other areas of the borough as well.  Further, increased pedestrian traf-

fic can only help current businesses on Main Street, as well as encour-

aging the growth of new businesses.    

 


66 

66 

Chapter 6 : Special Projects 

Implementation 

• 

Summary of Recommendations. . . . . . . . . . . . . . . . . . . . . . . . . . . 68 



 

• 

Prioritization of Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . .70 



 

• 

Program  Information. . . .. . . .. . . .. . . . . . . . . . . . . . . . . . . . . . . . 71 



 

• 

Funding Matrix. . . . . . . .  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 



 

• 

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 



Chapter 

  


68 

Getting Back to Main Street 

 

 



Introduction  

 

The recommendations described in this plan are all in keeping with the 



over-arching goal of helping to revitalize Pennsburg Borough, as well as 

the more specific goals and objectives outlined in chapter two of this 

plan.  To assist the borough in the implementation process, this chap-

ter provides a summary list of the recommendations, prioritized for the 

purposes of implementation, with contact information for potential 

sources of funding and expertise.  It also contains a matrix the purpose 

of which is to match up projects with those resources for funding and 

expertise, as well as to provide some projected costs for each of the 

proposed projects. 

 

Summary of Recommendations 

 

The following is a summary of the recommendations within this plan



organized into four general categories: Parks, Business Improvements, 

Pedestrian Improvements, and Borough Improvements. 

 

Parks

 

 

•  Develop Pennsburg Community Park – Continue to work on a mas-

ter plan to better serve the Borough’s needs.  The master plan will 

aid the Borough in developing the park by adding new facilities 

such as walking paths, a playground area or tot lot, new and im-

proved parking facilities, and stormwater BMPs which will reduce 

the frequency of stormwater problems in the park as well as serve 

as an educational tool.  

•  Develop Pennsburg Nature Preserve – Install new facilities to create 

more usability and visibility.  The nature preserve could be improved 

through the addition of both directional and informational signage, 

as well as additional seating. 

 

Business Improvements

 

 

•  Small Business Assistance Program – Help retain existing busi-

nesses and assist those who want to begin new businesses in the 

Borough. This will be accomplished through education and direct 

assistance to business owners.  

•  Create a Façade Improvement Program – Improve the visual look 

and marketability of Pennsburg Borough.  A grant or loan program 

would be the vehicle with which the Borough could seek to improve 

the facades of businesses along Main Street. 

•  Marketing Plan – Promote businesses and improvements in the 

Borough to those outside the Borough.   



69 

A Revitalization Plan for Pennsburg 

•  Rent Subsidy Program – Assist businesses with rent allowing more 

time for them to become profitable and established. 

•  Sidewalk Dining Ordinance – Allow businesses to serve food out-

doors, increasing business and visibility. 

•  Zoning Changes – Creating a more walkable Main Street area. 

•  Marketing Study – Create a guide for Pennsburg’s business commu-

nity. 


•  Economic Development Director – Consider cooperation with the 

Chamber of Commerce and surrounding boroughs to engage the 

services of an economic development director. 

 

Pedestrian Improvements

 

 

•  Continue Streetscape Improvements – Continue the streetscape 

improvements outlined in the previous revitalization plan. 

•  Create a Volunteer Streetscape Committee – Assist in implement-

ing continuing streetscape design improvements. 

•  Add Street Trees – Increase the number of street trees along the 

Borough’s streets, primarily along Main Street.  This could be done 

by incorporating the TreeVitalize program. 

•  Add Way-Finding Signage – To help both locals and tourists locate 

important amenities, historic sites, and municipal buildings. 

•  Install Walking Trails – lay out plans for trail system in Pennsburg. 

•  Heritage Trail – Create a list of important sites and link them to-

gether, which would help draw attention to both the Borough and 

its historic resources. 

 

Borough Improvements

 

 

•  Create Gateways – Improve the entranceways to the Borough, es-

pecially along Rt. 663 by adding improved signage, plantings, and 

lighting. 

•  Traffic Calming – As lowering the speed limit is not possible, look 

to promote different methods of traffic calming, such as enforce-

ment and education. 

•  Bike Facilities – Installing bicycle facilities at important points in the 

Borough. 

Figure 7.1. Continuing the redevelopment of Pennsburg Community Park will 

be a highly prioritized  project. 


70 

Getting Back to Main Street 

•  Historic Sites Inventory – Creating inventory of important historic 

sites would further inform the borough as to its historic resources. 

 

Prioritization of Projects 



 

While they are all targeted to assist the borough with the goals and ob-

jectives described in Chapter 2, some recommendations should be pri-

oritized more highly than others.  This is either because the potential 

impact on the borough is stronger, because the project is already on-

going, or because the opportunity will cease to exist after a certain pe-

riod of time.  The following are ordered first priority (the most immedi-

ate) through third priority.  

 

 

High Priority



 - These items are of a more immediate nature and are 

essential to the Borough’s revitalization efforts.  Their completion 

will show progress to the community as well as set the stage for 

items further down the list.  This category also continues projects 

that have already begun.   

 

•  Develop Pennsburg Community Park 

•  Institute Marketing Study 

•  Enact Sidewalk Dining Ordinance 

•  Create Façade Improvement Program 

•  Install Bike Facilities 

•  Add Street Trees 

•  Continue Streetscape Improvements 



 

Medium Priority

– These items are of a secondary importance.  They 

will build upon projects from the First Priority list. 

 

•  Create Marketing Plan 

•  Develop Heritage and/or Walking Trail 

•  Create Gateways 

•  Add Way-Finding Signage 

•  Develop Pennsburg Nature Preserve 

•  Historic Sites Inventory 

Figure 7.2. A façade improvement program can help enliven Pennsburg’s 

Main Street. 


71 

A Revitalization Plan for Pennsburg 

•  Further Zoning Changes 

•  Create Volunteer Streetscape Committee 

 

Low Priority

– These items will require further study and will poten-

tially require a longer time frame for completion.  They are not im-

mediately essential to the Borough’s revitalization efforts. 

 

•  Economic Development Director 

•  Rent Subsidy Program 

•  Traffic Calming 

•  Small Business Assistance Program 

 

 



Program Information

 

 

The below information is intended to assist the Borough with imple-



menting the various projects proposed in this plan.  The contact infor-

mation is up to date as of this writing.  

 

Montgomery County Revitalization Program 



Contact: Brian O’Leary, Section Chief of County Planning, 610-278-

3728 


Website: planning.montcopa.org/planning/cwp/view,a,3,q,1737.asp 

Program Goals: Strengthen and stabilize older boroughs and townships 

in Montgomery County. 

 

Community Revitalization Program 



Contact: PA Department of Community and Economic Development 

Customer Service Center, 1-866-466-3972 

Website: www.newpa.com/programDetail.aspx?id=72 

Program Goals: To create and/or retain jobs, utilize vacant properties, 

and spur additional development. 

 

 



 

 

 



Figure 7.3. A façade improvement program can also help restore the historic 

character of the main street to the Borough. 

72 

Getting Back to Main Street 

Elm Street Program 

Contact: PA Department of Community and Economic Development 

Customer Service Center at 1-800-379-7448 

Website: http://www.newpa.com/find-and-apply-for-funding/funding-

and-program-finder/funding-detail/index.aspx?progId=74 

 

Program Goals: To protect and enhance residential neighborhoods ad-



jacent to revitalizing downtowns. 

 

Main Street Program 



Contact: PA Department of Community and Economic Development 

Customer Service Center, 1-866-466-3972 

Website: http://www.newpa.com/find-and-apply-for-funding/funding-

and-program-finder/funding-detail/index.aspx?progId=79 

 

Program Goals: Provide grants to municipalities to hire a main street 



manager, perform planning studies, historic preservation, downtown 

façade improvement programs, streetscape improvements, and busi-

ness recruitment and retention. 

 

Neighborhood Revitalization Initiative 



Contact: 1-800-635-4747 

Website: www.phfa.org/forms/hcp/NRI.pdf 

Program Goals: Provide grants to support and encourage neighbor-

hood and community revitalization efforts through the development and 

renovation of existing structures and construction of new infill develop-

ment. 


 

PHMC - Certified Local Government Grant Program 

Contact: 1-800-201-3231 

Website: www.artsnet.org/phmc/grants_certified_local_govern.htm 

Program Goals: Historic preservation and enhancement. 

 

Urban Development Program 



Contact: PA Department of Community and Economic Development 

Customer Service Center, 1-866-466-3972 

Website: www.newpa.com/programDetail.aspx?id=81 

Program Goals: Grants for marketing, workforce training, site prepara-

tion, public safety, and building renovation. 

Figure 7.4. Instituting an outdoor dining ordinance is one of the recommenda-

tions of this plan. 


73 

A Revitalization Plan for Pennsburg 

Figure 7.5. Improving the walkability as well as the ability to use a bicycle in 

the Borough are central components of this plan. 

First Industries Fund - Tourism 

Contact: 717-787-7120 (Planning Grants); 717-783-5046 (Loans); 

717-783-1109 (Loan Guarantee) 

Website: www.newpa.com/programDetail.aspx?id=47 

Program Goals: Provides planning grants and low interest loans to pro-

mote tourism and agriculture. 

 

TreeVitalize 



Contact: Patrice Carroll, Project Director, 215-988-8874 

Website: www.treevitalize.net 

Program Goals: To increase tree coverage in southeast Pennsylvania. 

 

PECO Green Regions 



Contact: Elizabeth Robb, Administrator, 610-353-5587 

Website: www.natlands.org/categories/article.asp?fldArticleID=113 

Program Goals: Provide grants to assist with open space plans, habitat 

improvement, and improvements to passive recreation space. 

 

Funding Matrix 

 

The funding matrix included on the following pages should assist the 

Borough in locating both funding and assistance for the projects listed in 

this plan.  The matrix is organized with the recommendations along the 

top of the matrix (horizontally) and the applicable programs on the side 

(vertically).  Programs from all levels of government as well as private 

programs were considered for inclusion in the matrix. Only programs 

that offer available funding for and or assistance relating to the recom-

mendations of this plan have been included in the matrix.  

 

It should be noted that some of these programs may have their own 



specific requirements and timeframe for inclusion. 

 

Potential funding sources are marked with an “X’.  For example, as dis-



cussed earlier in this plan, TreeVitalize is a source of funding for adding 

trees to the Borough’s streets.  Underneath “Add Street Trees”, there 

are marks next to three funding sources, including TreeVitalize.  Con-

tact information is available earlier in this chapter. 



74 

Getting Back to Main Street 

Title 


Project  

Location 

Priority 

Ranking 


Project  

Description 

Time 

Frame 


Cost  

Estimate 

Potential 

Sources For 

Funding,  

Information, 

and Expertise 

Potential 

Partners 

Install Bicycle  

Facilities 

Throughout  

Borough, as 

specified in 

Chapter 4 

high 


Installing bicycle facili-

ties, most importantly 

bike racks, at impor-

tant points in the Bor-

ough 

Short to Mid 



Term (0-6 

Years) 


$4,000 (4 bike 

racks at 

$1,000 per 

rack)  


Montgomery County 

Revitalization  

Program 

Lead: Local 

Property and 

Business Own-

ers,  

Borough  



Planning  

Commission 



Commission A 

Marketing Study 

n/a 


high 

Create a guide for 

Pennsburg’s business 

community 

Short Term (0-

3 Years) 

 $25,000 

Montgomery County 

Revitalization Pro-

gram, Main Streets 

Program, Elm Street 

Program 


Lead: Upper  

Perkiomen 

Chamber of 

Commerce, 

Consultants 

Add Street Trees 

Along Main 

Street and Route 

663 to comple-

ment the street-

scape improve-

ments specified 

in Chapter 3 

high 

Increase the number 



of street trees along 

the Borough’s streets, 

primarily along Main 

Street.   

Short to Mid 

Term (0-6 

Years) 

Montgomery County 



Revitalization  

Program, TreeVitalize 

 

Lead: TreeVi-



talize 

$50,000  (for 

roughly 30 

trees, tree 

grates and in-

stallation) 



Figure 7.6. Funding Matrix 

75 

A Revitalization Plan for Pennsburg 

 

Title



 

Project 


Location

 

Priority 



Ranking

 

Project  



Description

 

Time 



Frame

 

Cost  



Estimate

 

Potential 



Sources For 

Funding,  

Information,  

and  


Expertise

 

Potential  



Partners

 

Improve 



Pennsburg 

Community 

Park 

Pennsburg 

Community 

Park (8th Street 

and Long Alley) 

high 


Continue work on 

master plan for 

park, including new 

facilities, such as:

 

•  Playground 



facilities

 

•  Play fields



 

•  Seating

 

•  Walking trails



 

•  Additional 

parking

 

•  Stormwater 



detention facili-

ties (including 

environmen-

tally educa-

tional signage) 

Short to 

Long Term 

(0-10 


Years) 

$750,000 for 

new facilities 

and construc-

tion; Master 

Plan covered 

by Planning 

Assistance 

Contract with 

Montgomery 

County Plan-

ning Commis-

sion  

TreeVitalize, PECO 



Green Regions 

Lead:  


Borough Plan-

ning Commis-

sion;

 

Other Upper 



Perkiomen 

Regional  

Planning  

Commission 

Members 

(Upper  


Hanover 

Township, 

Marlborough 

Township, 

Red Hill Bor-

ough, East 

Greenville 

Borough, and 

Green Lane 

Borough), 

Montgomery 

County, Local 

Boy & Girl 

Scout Groups 



76 

Getting Back to Main Street 

Title 


Project  

Location 

Priority 

Ranking 


Project  

Description 

Time 

Frame 


Cost  

Estimate 

Potential 

Sources For 

Funding,  

Information, 

and Expertise 

Potential 

Partners 

Enact a Sidewalk 

Dining Ordinance 

Main Street 

high 

Allow businesses to 



serve food outdoors, 

increasing business 

and visibility 

Short Term (0-

3 Years) 

 Covered by 

Planning Assis-

tance Contract 

with Montgom-

ery County 

Planning Com-

mission 


  

Lead: Borough  

Planning  

Commission, 

Montgomery 

County  


Planning  

Commission 



Continue  

Streetscape  

Improvements 

Main Street west 

towards East 

Greenville  

Borough, and 

Route 663 

high 

Short Term (0-



3 Years) 

 $400,000 (per 

phase) 

Montgomery County 



Revitalization Pro-

gram, Elm Street Pro-

gram, Main Streets 

Program 


Lead: Main 

Street Property  

Owners,  

Montgomery 

County  

Planning  

Commission, 

Borough  

Planning  

Commission 

Continue the street-

scape improvements 

outlined in the previ-

ous revitalization plan, 

as well as those speci-

fied in Chapter 3 as 

seen in Figure 3.1, 

such as:  Decorative 

sidewalks Period street 

lighting 



77 

A Revitalization Plan for Pennsburg 

Title 


Project  

Location 

Priority 

Ranking 


Project  

Description 

Time 

Frame 


Cost  

Estimate 

Potential 

Sources For 

Funding, In-

formation, 

and Expertise 

Potential 

Partners 

Create a Façade 

Improvement  

Program 

Main Street 

high 

A program to provide 



grants and/or loans to 

improve the look and 

marketability of build-

ings along Main Street 

in Pennsburg Borough 

Short Term (0-

3 Years) 

 $330,000 

Montgomery County 

Revitalization Pro-

gram, Main Streets 

Program, Elm Street 

Program 

Lead: Main 

Street Property  

Owners 


Install Walking 

Trails 

Throughout Bor-

ough as specified 

in Chapter 6 

medium 

lay out plans, including 



signage and/or on-

street markings for 

trail system in Penns-

burg 


Mid to Long 

Term (4-10 

Years) 

$10,000  



  

Lead: Borough  

Planning  

Commission, 

Local Property  

Owners, Local 

Business  

Owners 


Heritage Trail 

Throughout Bor-

ough as sug-

gested in Chap-

ter 6 

medium 


Create a list of impor-

tant sites and link 

them together, which 

would help draw atten-

tion to both the Bor-

ough and its historic 

resources. 

Mid to Long 

Term (4-10 

Years) 


$25,000 (19 

informational 

signs at 

~$1,000 a 

sign, plus addi-

tional funds for 

development 

and installation) 

First Industries Fund - 

Tourism 


Lead: Borough  

Planning  

Commission, 

Local Property 

Owners, Local 

Business  

Owners, Upper  

Perkiomen  

Valley Chamber 

of Commerce, 

Schwenkfelder 

Library 


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