Globalization and international marketing

The likely costs to establish the product in the market and continue promoting.

The likely risk – given that they may not be familiar with factors such as the culture, the legal system or competitive environment, the risk could be relatively high.

The likely competition

the understanding of the market

the time frame

the link with the business’s strengths and experience

how to enter

the likely returns – these could be huge in some markets but must be balanced against the risk