Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

These 14 Amazon 
Leadership Principles 
Can Lead You and Your 
Business to Remark-
able Success
BY PETER ECONOMY@BIZZWRITER

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IN C . C O M
14
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
THEY NEVER 
SAY “THAT’S 
NOT MY JOB.”
I have personally had good fortune to work with a number of ex-
ecutives within Amazon, and I can vouch for the fact that they live 
these principles every day of the week. These leaders set the bar 
high, and then they constantly raise it.
Whether you’re interviewing for a job at Amazon--or crafting a list 
of values for your own business--check out the 14 leadership princi-
ples Amazon workers refer to on a daily basis:
1. Customer Obsession.
Leaders start with the customer and work backward. They work 
vigorously to earn and keep customer trust. Although leaders pay 
attention to competitors, they obsess over customers. 
2. Ownership.
Leaders are owners. They think long term and don’t sacrifice long-
term value for short-term results. They act on behalf of the entire 
company, beyond just their own team. They never say “that’s not 
my job.”
3. Invent and Simplify.
Leaders expect and require innovation and invention from their 
teams and always find ways to simplify. They are externally aware, 
look for new ideas from everywhere, and are not limited by “not 
invented here.” As we do new things, we accept that we may be 
misunderstood for long periods of time.
IN C . C O M
14
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S

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IN C . C O M
15
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
WE VALUE 
CALCULATED 
RISK TAKING.