Henry Mintzberg’s 10 Schools of Strategic Thought


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6. STRATEGIYANING ILMIY MAKTABLARI

1. Cognitive School
This school is about the process of strategic decision making which is based on the concept and their frameworks already exist. Concept of business, definition of plan or action and formation of strategies are the processes of the enterprise. The cognitive school as compared to school of learning is much different it presents the mind of strategies and drawing field of cognitive psychology. The large body of research that informs the individual about the decision making and to support evidences and the abilities to adopt the same criteria in the similar situation. The more recent event having the greater influence then the past events.
2. Design School
Design school is what that perceives the strategy formation as achieving getting fixed between the internal strengths and the outer threats and opportunities. The SWOT (Strengths, Weakness, Threats, opportunities) has keen importance to make help of the vision and mission of the organization. The planning and design schools are emerged from the same academic years and had so many features. Difference that are mentioned between the design and planning schools are required an implicitly imaginative steps to devise candidate strategies.
Therefore the strategic businesses theories which lie behind the planning school are really wanted for business to work more efficiently and work like a machine and it leave no room for the creativity. The planning and design schools use SWOT style and these become so formalized and detailed. In practice the planning begins with an objective covered by the strategy.
3. Entrepreneurial School
The principal aspects of an enterprise are considered here as a vision. The unique figure of future is defined with a team leader who is utilized as the source of vision and mission. The vision sets as the motivation and courage of the employees of an organization. One of the advocates named Peter Drucker identifies the entrepreneurial with the management. The entrepreneurial act is the act of economic risk taking and business enterprise institution. Entrepreneurial in the larger business or organization includes Richard Branson of Virgin and Jack Welch of GE as well. The domination of strategic forming by the new search opportunities. It leading to the decision making on the large scale on the face of uncertainty and its power is centralized in the hands of the chief executive. The vision of strategy is deliberated in its broad view and flexible to attain the aim or objectives.

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