Hotel booking process design & usability

4.6 Number of screens 
Discussions about hotel booking-process design commonly focus on reducing the number of 
screens required to make a hotel booking. 
In this report we investigate the one-screen booking process from iHotelier. We also ask whether 
concentrating on the minimisation of screens in a booking process is a useful design goal. 
Travel UCD - consultants in travel and hospitality website design 
http://www.travelucd.com 
 
© Travel UCD Limited 2003. All Rights Reserved. 
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Hotel booking process design & usability 
Travel UCD – February 2003 
5 Standard booking processes 
5.1 Phase 1 - Search and evaluation 
5.1.1 [A] Date / city entry, select hotel and rate on consecutive screens 
Screen 1 
Screen 2 
Screen 3 
Enter search criteria: 
• Dates 
• City name 
[SUBMIT] 
> 
Display hotels: 
Hotel 1 [SELECT] 
Hotel 2 [SELECT] 
Hotel 3 [SELECT]
> 
Display and select rates: 
Hotel 1 
Rate 1 [SELECT] 
Rate 2 [SELECT] 
Rate 3 [SELECT]
Figure 1: Three-stage screen flow 
Figure 2: Selection of hotel – 'Screen 2' example from Opodo.co.uk 
 
 
 
Figure 3: Selection of rate – 'Screen 3' example from Trip.com 
Travel UCD - consultants in travel and hospitality website design 
http://www.travelucd.com 
 
© Travel UCD Limited 2003. All Rights Reserved. 
10 

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Hotel booking process design & usability 
Travel UCD – February 2003 
5.1.2 [B] Date / city entry, select hotel and rate on same screen