Project
Lecturer: Mr. Davronov Istamxo’ja
Presented By : MJT 3-19 Group Student__________________
Introduction What is a hotel ? - A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms
and air conditioning or climate control HOTEL INDUSTRY - Hotels are a major service industry in India, whose significance is undoubted.
- The hotel industry in India is one of the fastest growing sector of our economy.
- The hotel industry in India seconds China in the Asia Pacific region. It is valued at $23 million (Rs.11976 crores).
- About 4.4 million tourist visit India every year, thus the growth prospect is very high. The hotel market is expected to double by 2018.
C LASSIFI C ATION OF HOTELS Characteristics of Hotel industry as a service industry
Intangibility
Inseperability
Heterogenity
Perishability
Hotel Services
SWOT Analysis – Hotel Industry
Strengths
Weakness
- Poor support infrastructure
- Slow implementation
Opportunities
- Rising income
- Open sky benefits
Threats
MARKETIN G MI X
8 P’s of Marketing
Price
Product
Place
Process
Productivity & Quality
Physical evidence
Promotion
People
PRODUCT - The primary components of the basic hotel product are accommodation, food & beverages.
- The other components may include health facilities, shops, car rental service etc.
- Hotel architects all over the world are now designing properties with much flexibility to create multipurpose adjustable rooms feasible.
- In the case of a hotel where such flexibility does not exist, the product decision for accomodation will depend entirely on the accuracy of selling rooms to the right type of customers.
- A bed
- A private room with bathroom
CORE PRODUCT
- Travel desk
- Business centre
- Gym/ Swimming pool
- Entertainment- cable TV
- Telephone
- Room service
- Restaurant & Bar
- Baggage service
- Reception
- Valet Parking
- Reservation
SUPPLEMENTARY SERVICES
P e o p l e - Hotel industry involves high contact service
- So people form an integral part of service
- The service personnel need to be effectively trained to project proper behaviour, attitude, appearance.
- The service personnel should exhibit effective emotional labour and bring about customer satisfaction.
Basis of Pricing Strategy
Pricing Strategy
C osts incurred
Value of Customer
C ompetiton
PRICING - Pricing generally tends to follow or conform to pricing standards applicable to the particular city or area.
- It is also based upon the pricing strategy followed by the competitors.
- Hotel pricing suffers from a large degree of lack of flexibility.
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