1. Identify the Real Bottom Line
The process of bottom-line thinking begins with knowing what you’re really going after. It can be as lofty as
the big-picture vision, mission, or purpose of an organizaion. Or it can be as focused as what you want to
accomplish on a particular project. What’s important is that you be as specific as possible. If your goal is for
something as vague as “success,” you will have a painfully difficult time trying to harness bottom-line thinking to
achieve it.
The first step is to set aside your “wants.” Get to the results you’re really looking for, the true essence of the
goal. Set aside any emotions that may cloud your judgment and remove any politics that may influence your
perception. What are you really trying to achieve? When you strip away all the things that don’t really matter,
what are you compelled to achieve? What must occur? What is acceptable? That is the real bottom line.
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