How to Make a Travel Brochure

How to Make a Travel Brochure

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

1 Choose the destination of your potential clients. If you are a professional working for a travel company, your destination of choice will be the one you work for. If you are a student, and are creating a pretend travel brochure, you will want to pick out a desirable, exotic, and interesting location.

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  A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
  
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  If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
  
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  The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.
  

2 Explore and locate the amenities of the location. These include, but are not limited to, restaurants, shops, bathrooms, movie theaters, etc. It is important that your potential client knows what amenities are available to them at your destination, and where they are located.

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  Travel around the website by yourself and write down what and where the particular amenity is.
  
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  If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
  
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  After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible.
  

3 Find out what the residents are saying, if your destination has residential accommodations. If you live with, or near, persons whom live there, talk to them. Get their opinions/first hand accounts of what the destination is like.

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  Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
  
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  If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
  
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  Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say.
  

4 Pick your target audience. For every destination, you will need to figure out what demographic group will be most interested. This will not only help you highlight particular accommodations, but also create a brochure that is visually stimulating to your targeted demographic group.

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  Use your list of key features and amenities to pick a target audience. Here are some key examples which will help:
  
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    Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
    
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    Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
    
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    Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
    
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    Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
    
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  This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.
  

5 Determine the price of your travel package. This is the most important step of all. You need to make a reasonable profit, but you also do not want to scare away potential visitors. If you are a professional, the price of the trip will probably already be determined.

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  Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
  
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  Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend.