I (Meaning and importance of Exports) Unit Structure

(c) 
Import Regulations 
The exporter must consider the import regulations including 
custom formalities while considering the selection of overseas 
markets. If there are too many formalities and regulations, the 
exporter may avoid such markets. This is because; lot of money, 
effort and time is wasted in following the formalities and regulations 
in the importing country. 

---

62 
(d) 
Size of the Market 
Selection of a product also depends on the markets which 
have been identified for sales abroad. All products may not have 
equally good markets everywhere; therefore, selection of the 
product depends upon the market requirements. It is always better 
to concentrate on one or two markets as least to start with. One 
should study the target markets closely, with regard to market 
requirements in terms of product specification continuity of demand, 
change in fashion, credit requirement etc,. 
(e) 
Distribution Network 
There is need for efficient distribution network in the 
overseas markets. The distribution network includes agents and 
dealers and other agencies that support the distribution such as 
transportation services, banking facilities, insurance services, 
warehousing facilities etc, markets that offer good distribution 
network reduces the burden on the exporter and therefore, the 
exporter may select such markets for exporting. 
(f) 
After-Sale-Service 
If the product selected for export is such that it requires 
servicing after sales, then the exporter should see to it that he can 
avail such facilities to the overseas buyers. It is not always easy 
and within one‟s means to open servicing centers abroad. At the 
same time, it is difficult to find a distributor or agent having servicing 
facilities. If it is not possible for the exporters to provide such 
servicing facilities then the exporter should not venture to export 
such products.