I (Meaning and importance of Exports) Unit Structure

6) Motivate personnel 
– 
The internal environment in an ISO 9000 certified firm is 
harmonious and more over employees get properly remunerated. 
Given the right type of incentives employees would be well 
motivated. 
EXTERNAL BENEFITS 
– 
1) Customer Satisfaction 
– 
There can be customer satisfaction. This is because, the 
customers are provided with better quality goods and at right 
prices. This is because of higher efficiency of the firm. 
2) Corporate Image 
– 

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Firms obtaining ISO 9000 certification earns a good 
corporate image in the domestic as well as international markets. 
The customers, suppliers, investors and other trust ISO 9000 
certified firms. 
3) Improved competitiveness 
– 
ISO 9000 firms have a higher competitive strength and 
hence can successfully face stiff competition in the international 
market. This is due to improved efficiency and better marketing 
practices. 
4) Increase in sales 
– 
Due to better products, reasonable prices and higher 
consumer satisfaction, there would be increased sales consistently. 
5) Better Brand Image 
– 
As quality goods are sold at right prices backed with right 
promotional efforts, helps the firm‟s products enjoy a better brand 
image in the market. 
12.9.5
PROCEDURE 
FOR 
OBTAINING 
ISO 
CERTIFICATION
An Indian company can obtain ISO 9000 certification from 
foreign accredited agency or from Bureau of Indian Standards 
(BIS). The Indian exporters normally obtain ISO 9000 certification 
from a foreign accredited agency because of reputation of foreign 
agencies in the world markets. 
The following is the procedure to obtain ISO 9000 
certification.