If something is of interest to people, it benefits them or gives them an advantage. If something is of interest to people, it benefits them or gives them an advantage
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If something is of interest to people, it benefits them or gives them an advantage.
‘what constitutes the consumer interest’ has broadened from a focus on the direct relationship between consumers and sellers to include major social issues, exacerbated by economic and fiscal policies as well as corporate and marketing behavior. These public interest issues with consumer overtones include, but are not limited to, pollution, social welfare, poverty, health care, telecommunications, and tariffs and trade.
Marketplace – Latin merk, various aspects of economics, public space or arena
Developments in the external context (social, political, technological, economic)
Inequity and unfairness during the transactional process (disreputable behaviour)
To redress any power imbalance in the consumer-business relationship, consumer advocates spearheaded a social movement leading to a collection of eight consumer rights (1960s-1980s). These consumer rights are accompanied with attendant responsibilities.
Any infringements of these rights, or any irresponsible consumer actions, can lead to situations that are not in the best interest of consumers because they:
(a) economic security and interest (financial security and privacy, and contractual and transactional fairness);
If consumers’ rights are infringed upon and/or if they act irresponsibly, consumers can be harmed, and their interests can be compromised.
A consumer vantage point privileges the interests of consumers relative to business, with the intent of shedding insights into inequities, inefficiencies, malfunctions and deficiencies in the marketplace. Research generated from, or interpreted within, a consumer perspective is intended to aid consumer policy makers, consumer educators and activists when helping consumers maintain their power in their relationship with businesses. If this power balance can be maintained, there is a reduced likelihood of consumer rights being infringed, consumer issues and problems arising and the consumer interest being compromised.
There are too few people being socialized into the next generation of consumer interest academics
Seven longstanding (sub) disciplines have traditionally been involved with CIR
Consumer Affairs/Protection - policy, activism, advocacy, representation
Consumer Economics – household/family decision making in the marketplace
Home Economics – how consumer decisions and those of others shape well-being, standard of living and quality of life in the home
Sociology of Consumption –critical analysis of consumption and the consumer society as a social problem
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