Independent work theme: the future of print media

Conclusion

Perhaps the iPad is not the salvation that the publishing industry thought it would be. Print books are still preferred by the public. Newspapers are having trouble to adapt, not just because news can be accessed free by the reader, using search platforms such as Google or Bing, but the business structure that was built around the journal is entering collapse. Magazines, which had a good and exciting beginning when the first iPad was revealed, are suffering from the lack of interest of the public and magazine makers in this platform, but are still relevant on print. But what is common in these three print industries is that they are suffering from a crisis of identity. The electronic format, available in the web or tablets and smartphones, led to questions about the concept of books, newspapers and magazines. Traditional publishers, the ones that commanded these media in the past, are having to understand the situation. Answering these questions and adapting their products is the ultimate challenge. This phenomenon can be compared with what happened with the arrival of TV in the 1950s. Much has been said that radio would die, but it adapted through all the different technology that has been invented, and continues to be a relevant communication tool. The print and digital media will have to cohabit in a world full of differences, because there is space for both universes.
The world is shifting to online media and transforming into a digital place as the technology is tightening its grip. With this, it is hard to imagine there was a time when all this was new and the print media was the most prominent form of advertisement and news. But with the increasing digital media do print media/advertising platforms such as billboards, magazines or newspaper ads still, have a chance?
The answer is – yes, due to a very basic reason – authenticity. Don’t get us wrong, we are not saying that digital forums are not authentic but there is so much on the digital forums that sometimes you are confused about what all to believe and which news is fake.
Let us put it in this way, would you believe in a huge billboard ad or would trust a WhatsApp forward?
Having said all the above both print and digital media have their pros and cons. In this blog let us focus on print media and advertising and what the upcoming years have got for it.