Ingliz tili 30 topics ????Education and Role of Foreign Languages

26 Who is the Greatest Teacher in History?

Famous Teachers in History

These renowned educators are just a handful of the many teachers who have transformed people's lives.

Aristotle, an ancient Greek who knew a few things about education, once made an observation sure to rankle some members of the PTA. He said that “those who educate children well are more to be honored than they who produce them; for these only gave them life, those the art of living well.” In other words, parents just make babies. It’s teachers who turn them into people.

Aristotle may have lived a long time ago in a different land, but his slightly acerbic exaggeration still has a ring of truth to it. Good teachers still play a significant role in making us who we are. The teachers who shape us may not always be standing at the head of a classroom (including, of course, our parents), but wherever they’re found, they are doing something that no one else can do: changing our view of the world and making us into something better than we were before.

Many parents have probably felt at one time or another that one of their child’s teachers was a “miracle worker,” a teacher who somehow gets results where other teachers have failed. Although the idea of a miracle worker has entered common parlance, the phrase was coined by Mark Twain to describe one particular person. In fact, the term has become almost synonymous with her name. That person is Anne Sullivan, the teacher of Helen Keller.

27. Brands

What is a brand? In my opinion, it is not only a trademark of some company, but the name of certain product we use every day. For example, speaking about coffee most of us say Nescafe, but not "coffee". This short example also illustrates the main aim of producers - to create brand popularity, so that most of people would recognize the product among the competitors products.

Advertising campaigns are launched to enhance brand awareness, that is why sometimes brand costs more than the whole company. For example one day of advertising at Yandex website (what is called by Yandex sales managers as "increasing brand popularity") costs $20,000. Recognition of a brand or, how it is called, brand awareness helps people to find the necessary size, quantity, taste, especially, when they are in another country and do not know the local products" specifications.

What qualities should brand name possess? First of all, it should be eye-catching. NameLab is the company, which creates brand names, gives an example of 7-Up Company, which lost $120 millions using name "Lyke Cola" as a brand name first time after launching its product. Name Sony is based on "son", which means sound in most of the countries.

As all brand names are registered and protected by law, no one else can produce the same product under such brand name. It is very hard to create a new brand name, as more than 365,000 brands were registered in October, 2000 by American Patent Organization, whereas Oxford dictionary consists of 615,100 words, so some companies use brand stretching - using a leader-brand to launch a new product in a new category.

Brands always add value to products. That is why branded products seem to be more expensive among other ones. But if we pay more, we want to get a better quality, and it is not guaranteed. All in all, brands are one of the moving forces of globalisation.