Innovation in Creative sme’s in Flanders: a case Study Based Analysis ∗

Table 14 Core Creative Sector in Flanders and Brussels, 2003
(volume and percentages of total core creative industry) 
Volume 
% of core 
creative industry 
Composed annual 
growth 
1995-2003 
Audiovisual industry 
Number of enterprises 
477 
16,40% 
2% 
Total 
employment 
3.747 
12,02% 
n.a 
Paid 
employment 
3.747 
16,52% 
5% 
Self 
employed n.a n.a n.a 
Value added 
€ 273 million 
17,59% 
15% 
Music industry 
Number of enterprises 
122 
4,20% 
8,48% 
Total 
employment 
1.595 
5,11% 
n.a 
Paid 
employment 
1.595 
7,03% 
11,75% 
Self 
employed n.a n.a n.a 
Value added 
€ 66 million 
4,25% 
35,58% 
Fashion industry 
Number of enterprises 
65 
2,24% 
n.a 
Total 
employment 
1.524 
4,89% 
n.a 
Paid 
employment 
1.459 
6,43% 
n.a 
Self 
employed 
65 
0,76% 
n.a 
Value added 
€ 105,8 million
6,82% 
n.a 
Architecture and design 
Number of enterprises 
1.702 
58,53% 
n.a 
Total 
employment 
15.826 
50,75% 
n.a 
Paid 
employment 
7.952 
35,07% 
n.a 
Self 
employed 
7.874 
92,54% 
n.a 
Value added 
€ 495 million 
31,90% 
n.a 
Printed media 
Number of enterprises 
525 
18,05% 
6,18% 
Total 
employment 
8.464 
27,14% 
n.a 
Paid 
employment 
7.899 
34,83% 
1,52% 
Self 
employed 
565 
6,64% 
n.a 
Value added 
€ 609 million 
39,24% 
6,53% 
Podium arts 
Number of enterprises 
17 
0,58% 
n.a 
Total 
employment 
30 
0,10% 
n.a 
Paid 
employment 
25 
0,11% 
n.a 
Self 
employed 
5 
0,06% 
n.a 
Value added 
€ 3 million 
0,19% 
n.a 
Total 
Number of enterprises 
2.9087 
100% 
n.a 
Total 
employment 
31.186 
100% 
n.a 
Paid 
employment 
22.677 
100% 
n.a 
Self 
employed 
n.a. 
100% 
n.a 
Value added 
€ 1.551,8 billion
100% 
n.a 
Source: Maenhout, De Voldere, Onkelinx (2006) 
We calculated that the apparent labor productivity in the Flemish core creative sectors differs 
significantly from the average Belgian ratios. Although table 14 gives the impression that productivity in 
the total creative sector is somewhat lower than average, this is in fact not correct. Roughly all of the 
economic activity is situated within the micro (or small) size class (-s). In general terms, the creative 
sector productivity per person is somewhat 30 percent higher than the average for Belgian SMEs. The 
architecture and design sub-sector scores lower than the other sub-sectors, but this can be explained by 
the high level of self-employment prevalent in this segment.
Hence, the Flemish creative or design sector is a small but rapidly growing and highly productive 
sector with a high rate of self-employment, a growing market potential and backed up by large amounts 
of governmental support. The growth in value added and employment surpasses the Belgian SME 
average.

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