International Journal of Bank Marketing

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International Journal of Bank Marketing

Customer participation and the roles of self-efficacy and adviser-efficacy

Chung-Yu Wang,

Article information:

To cite this document:

Chung-Yu Wang, (2018) "Customer participation and the roles of self-efficacy and adviser-efficacy",

International Journal of Bank Marketing, 

https://doi.org/10.1108/IJBM-10-2017-0220

Permanent link to this document:

https://doi.org/10.1108/IJBM-10-2017-0220

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