Jizzakh state pedagogical institute named after abdulla kadiri foreign languages faculty

Advantages:

1. 
   Opportunity for data analysis: Gathering data through digital tools makes life a lot simpler for the researchers. The data generated through a well-constructed questionnaire can be fed in for analysis directly without any need for further data sanitation.
   
2. 
   Digital communication: Digital communication makes it possible for researchers to connect with a vast population regardless of their location. Studies have also shown that digital tools generate a much higher response rate.
   
3. 
   Painless data entry: Data entry and assimilation is quick, information gets stacked and processed for use in real-time. Digital tools eliminate the need for manual intervention and minimize the chances of human error creeping in.
   
4. 
   Economies of scale: Despite the larger overheads required for initiating a digital survey, the magnitude of the survey’s reach means that the cost-per-response is significantly lower when compared to traditional alternatives.
   
5. 
   Flexibility to modify survey: Modifying the survey based on the real-time feedback is easy. Digital tools give you the flexibility to make these changes swiftly and push the survey back into the field without waiting for an entirely cycle of survey and analysis before making the call.
   

Disadvantages:

1. 
   Infrastructure limitations: Digital communication, the biggest advantage of this methodology, is also its most debilitating liability. Digital tools cannot be used to administer surveys directly in areas that do not have the adequate infrastructure. Sending interviewers with devices that store responses and relay them back to the processing hub when they find network connectivity may be a good work around.
   
2. 
   Unfamiliarity with digital tools: A complete reliance on digital tools that administer the surveys to the target population directly might miss out on responses from the sections that are not comfortable using these devices. Again, sending in interviewers with mobile devices will aid the process. The additional cost incurred in doing so may be justified by the significant improvement in the penetration and response rate.
   

Use digital tools in areas with considerable presence of a reliable communication infrastructure. A general familiarity of digital devices among the target population will be an added advantage. Send in interviewers with mobile devices to aid the process wherever necessary. The benefits of real-time data collection and analysis, flexible survey design, increased response rate and minimized human error will more than compensate for any additional overheads incurred while using digital tools.
Also read: Why investing in Mobile could be the best decisions you make for your NGO