Land rover news [01] a message From Nigel Clarke
Download 97.31 Kb. Pdf ko'rish
|
|
LAND ROVER NEWS [01] A Message From Nigel Clarke May 2012 The e-newsletter about Range Rover and Land Rover People. For you. LAND ROVER NEWS www.landrover.com A BEACON FOR THE REGION The just-completed Zimbabwe Motor Show provided visible proof of the turnaround experienced by that country’s motor industry. A couple of years ago, it would have been unbelievable to think that an event such as this would receive support from virtually all the major manufacturers, not least JLR represented by Premier Auto Services. In reality, the Zimbabwe Motor Show reflects the increasing importance of the sub-Sahara region in terms of growth potential at the very time established markets are faltering in the face of the on-going financial uncertainties. JLR identified this potential at an early stage and is therefore well-placed to take advantage of the momentum that’s already been built-up from Harare to Lagos via Port Louis. With such a great product line-up at our behest and a solid and continually improving infrastructure already in-situ, now’s the time to build on the confidence shown in Harare.
Jaguar Land Rover employees at Halewood Operations in Merseyside have celebrated an important milestone achievement following the production of the 300,000th Land Rover Freelander 2. Production of the Freelander 2 at Halewood Operations commenced in October 2006 and earlier this week the plant’s 300,000th Freelander 2 was driven off the line. The vehicle is a 2.2 litre Diesel in Barolo Black and is destined for a customer in Brazil – one of the brand’s fastest growing markets. Land Rover is the leading SUV brand in the country with around a 40% market share. Halewood Operations Director Richard Else, said: “I’d like to congratulate the Halewood team for reaching this superb milestone and also sustaining the highest quality standards on Freelander 2, during the Range Rover Evoque launch period. Freelander was Land Rover’s biggest selling model last year retailing around 52,000 units globally.” In the UK, the 2012 Freelander 2 is available with a refined 2.2 litre diesel engine offering two power outputs – the 190hp SD4 and the 150hp TD4. An eD4 two-wheel drive derivative gives increased customer choice and offers lower CO2 emissions at 158g/km and improved fuel consumption at 47.1mpg. Freelander 2 offers class-leading on and off-road performance, featuring Terrain Response®, Hill Descent Control, a premium cabin, improved fuel economy and an affordable cost of ownership.
Halewood Operations is currently celebrating its 50th Anniversary of motor vehicle production and assembly. Between April 2012 and March 2013 Halewood is celebrating five decades of automotive manufacturing. Back in 1962 the plant was constructed and the first employees were already at work in a hanger near to the old Liverpool airport. The first car rolled off the production line in March 1963. all your local news
Join us on /LandRoverAfrica, /LandRoverAfrica or visit www.rrsafrica.com LAND ROVER NEWS [02] www.landrover.com Range Rover Evoque Special Edition with Victoria Beckham
The Range Rover Evoque created the premium compact SUV segment since going on sale in September 2011. Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover. Thanks to its unique combination of dramatic design underpinned by the brand’s core credentials of capability and luxury, 70% of customers are new to the SUV segment and the Land Rover brand. Personalisation has formed a key part of the Range Rover Evoque’s appeal. Each of the three standard trim levels - Pure, Prestige and Dynamic - can be further individualised with a huge range of options from alloy wheel designs and contrasting roof colours to 16 ‘Designer Choice’ interiors. Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards. Gerry McGovern, Director of Design, Land Rover explains: “The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes. “Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual ‘Britishness’ makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing”. Victoria Beckham said: “I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand.
I’ve always driven a Range Rover, for me they are the epitome of quality and luxury. “For me you should feel luxury. My brand is known for quality and workmanship and so is Land Rover. So for me it felt like the perfect collaboration.” LAND ROVER NEWS [03] www.landrover.com The 2012 Golden Pilsner Zimbabwe Open to be held at Royal Harare Golf Club from 19-22 April has gained considerable traction with the announcement that Land Rover has come on board as a Premium Sponsor and Official Vehicle Supplier to the tournament. “We are especially pleased to put something back into a community in which we are becoming ever more active. Any Sunshine Tour event is a big attraction especially when it is the recipient of top-class TV coverage that will constitute prime time viewing in countries which make up our increasingly important sub-Sahara market.” “As the maker of the world’s most desired all terrain vehicles, we are also happy that competitors and organisers alike will be afforded the opportunity to sample and enjoy our latest offerings in our capacity as Official Vehicle Supplier. For once though, we hope everyone in the field will drive straight and true and not need Land Rover-like skills in extracting themselves from bunkers or the rough” concluded Nigel Clarke with a mild measure of understatement! Land Rover has been a familiar sight all over Zimbabwe for more than six decades but it’s really since 2009 that the brand has made a deep-rooted commitment to the Zimbabwe market. Thanks to the establishment of a sub-Sahara African regional office, the Land Rover brand in Zimbabwe has received backing in the form of considerable investments from its partnership with Premier Auto, backed by employment creation and associated local skills development. The Land Rover range of vehicles covers a broad spectrum from the imposing and luxurious Range Rover to the chic new Range Rover Evoque; from the incredibly capable Land Rover Discovery 4 to the talented Freelander 2 and of course, the rugged Defender. “Whichever model in the range is chosen, the name Land Rover is inextricably linked with an outdoor life style” said Land Rover sub-Sahara Africa Operations Director, Nigel Clarke. “The sport of golf neatly encapsulates all the values we associate with our own brand, so Land Rover is particularly pleased to be a partner in a prestigious event such as the Zimbabwe Open.” Land Rover helps propel 2012 Zimbabwe Open to new heights Land Rover’s biggest modern-day overland expedition, the Journey of Discovery, reached the finish line with the one millionth Discovery arriving in perfect time to appear at the Beijing Motor Show. The Journey, which saw four vehicles travel more than 13 000kms from Birmingham to Beijing, aims to raise £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). It began on February 29, at the Solihull manufacturing plant where the one millionth Discovery was built, and since its ceremonial send-off at the Geneva Motor Show, it has passed through 13 countries over challenging terrain ranging from snow in the Alps to sun-baked sand dunes in the Taklimakan Desert.
JOURNEY OF DISCOVERY ENDS IN BEIJING John Edwards, Land Rover Global Brand Director said: “This has been an epic journey between two of the biggest events on the automotive calendar and, as we expected, it has demonstrated virtually every condition a Land Rover is designed to cope with. “This has been a very relevant journey for Land Rover, taking such a landmark vehicle from its birthplace to one of our fastest growing markets and showcasing it in all terrains. “We are delighted to have seen the Journey reach its physical target in Beijing and we are equally delighted with the response to the fundraising cause. We will be continuing the push to reach or exceed our target right up to the end of May.” JOURNEY OF DISCOVERY ENDS IN BEIJING www.landrover.com LAND ROVER NEWS [05] 在數字的征程
THE JOURNEY IN NUMBERS • 17,500 images taken • 80 hours of video • 78 cities visited • Total people participated on event: 112 including crew and media • 50 days • 10,000 miles • 2,920 miles driven in China alone • Highest point: 3,700m Torugart pass, Kyrgyzstan and China • Lowest point:
The Journey of Discovery has been all about discovering the stories of people and places along its route. It joined the Aosta Valley avalanche team in Italy; visited the Chernobyl reactor and drove through a secret Soviet submarine base in the Ukraine; visited exclusive inner parts of the Kremlin, tested some classic Soviet vehicles and took a tour of Moscow with a Bolshoi ballet dancer in Russia. It went into the wild in the Kazakhstan desert; met a group of fishermen in the near-dry Aral Sea in Uzbekistan; and travelled along the spice and silk routes into China, where the final leg included sand dune driving, a visit to the Great Wall and a trip on a sheepskin raft. Appearing in Beijing in an unwashed state after a Journey that took over 50 days, the one millionth Discovery will be returning to the British Motor Industry Heritage Trust (Heritage Museum at Gaydon) following the expedition. LAND ROVER NEWS [06] www.landrover.com Land Rover at the Beijing Motor Show The Range Rover Evoque Special Edition with Victoria Beckham took centre stage at the Beijing Motor Show, created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards. Victoria was appointed Creative Design Executive in July 2010. She has worked with the Land Rover design team under the direction of Design Director Gerry McGovern over the past 18 months to create her Special Edition. Gerry McGovern, Director of Design, Land Rover explained: “The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes. Land Rover showcased its strongest ever product portfolio on the first day of the 2012 Beijing Motor Show. In addition to the brand’s 2012 line-up which included limited editions of both the Land Rover Discovery and Range Rover Sport, Land Rover introduced the Range Rover Evoque Special Edition with Victoria Beckham; an exclusively designed addition to the Evoque line-up. Also appearing at the show highlighting the capability of the Land Rover brand was the 1 Millionth Land Rover Discovery, having come to the end of its epic journey, sitting alongside the DC100 Defender Concept. Victoria Beckham said: “I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I’ve always driven a Range Rover, for me they are the epitome of quality and luxury.” In addition to this announcement, Land Rover’s biggest modern-day overland expedition, the Journey of Discovery, reached the finish line with the 1 Millionth Discovery arriving in perfect time to appear at the Beijing Motor Show. Appearing in Beijing in an unwashed state after a Journey that took over 50 days, covered more than 8,000 miles, and passed through 13 countries over challenging terrain ranging from snow in the Alps to sun-baked sand dunes in the Taklimakan Desert, the fundraising continues with the aim of raising £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The striking Firenze Red DC100 Concept car also made its Asian debut, exploring the potential design direction for the future of the iconic Land Rover Defender. A new Defender is intended for launch in the middle of this decade.
Two limited edition models completed the line-up - the Range Rover Sport and the Discovery 4 HSE Luxury Limited Editions - further highlighting the breadth and strength of the Land Rover brand. These limited editions offer customers a combination of luxurious interior appointments and a distinctive new exterior look. LAND ROVER NEWS [07] www.landrover.com LIZ SEGAL SHARES HER THOUGHTS ON HER ROLE IN SUB-SAHARA AFRICA
Africa operation based at Head Office in Pretoria. Geographical dispersion, variable legislation and marked cultural differences present many unusual challenges in such a huge market which prompted freelance motoring journalist, Richard Wiley, to find out exactly how Liz gets to grips with her operational role. ►
RW:
How different is it selling into the sub-Sahara Africa market compared with an established car market such as South Africa? LS: The reality of grey imports, exacerbated by conciliatory government regulations applied in the rest of Africa, makes it extremely difficult for authorised importers to sell new vehicles into the market. In addition, poor or non-existent database management in most African markets allied to the fact that the majority of the middle-class working citizens hold down informal jobs, means that banks are lacking appropriate data, and by implication, security, to offer finance at reasonable rates. The risk element is simply too high. Therefore, high interest rates result in most of the new car market, particular the luxury segment which JLR competes in, being almost completely cash based. In South Africa, the opposite is true, with well-regulated government policies prohibiting the importation of grey imports and aged vehicles. Further, the existence of well-established database networks and a more regulated, formal employment sector, provides a more amenable environment for banking institutions to recoup funds from defaulting individuals. RW: Women are playing an increasingly visible role in the motor industry. Given that “car buying” has traditionally been seen as a male-dominated occupation, does this make your job more difficult or not? Perhaps it makes it easier? LS:
The Motor Industry is indeed still largely male-dominated. However, the growth in the number of female graduate trainees inducted each year, has led to a gradual change as it becomes more appealing for women to enter the sector. Being a woman, the job is certainly more challenging particularly from a sales aspect. It’s necessary to earn buy-in and confidence from one’s male colleagues, as well as external partners and even customers who naturally assume men are more natural “petrol-heads” than women. However, my strength, in addition to knowledge of the Motor Industry, lies in relationship building and management. I believe that the buying and selling of motor vehicles is a function of good relationships as well as sound business practices.
RW: The geographic spread of your area of responsibility, not to mention cultural differences, is simply huge. Do you find that a model one market might take to is not received so well in another?
LS: Definitely! Due to the diverse cultures of the various countries we operate in, and notwithstanding that mutual respect is a fundamental success driver in all business negotiations, ultimate success is achieved through relating to the unique culture of each market. So, no one model works across all markets - it simply takes time to get to know the various cultural differences and acquire an appreciation of how to interpret each situation. Hence my emphasis on FIRST building a relationship with our partners in order to engage successfully on a business level.
RW: How do you cope with all the travel involved? LS:
Being a Mom of a 4-year old and having to travel as often as I do – not to mention having recently embarked on my MBA in 2012 - has been extremely challenging. However, proper planning, if possible (modest giggle), is the key. I generally try not to travel around month end, which is when we have most meetings to plan for the following month. Planning, time-management and both a personal and professional support base, have been key to my position.
RW:
From an advertising point of view, is it feasible to run global advertising materials or is there a need to tailor messages and content for each market? LS:
Currently, all the advertising in each of our SSA markets consists of standard ads from the central hub, in compliance with our global standards. In my experience, the standard print advertising material seems appropriate as it imparts the chic, premium look and feel associated with our brands. The TV commercials are slightly more debatable, however, and currently efforts are underway to flight ads which are more closely related to “Africa” using DStv’s Africa Magic channels in peak hours. Perhaps the only marketing aspect which in my experience could benefit from more flexibility, is the issue of showroom graphics. Most of the global graphics depict European weather, which no market in SSA can relate to. We would prefer warmer colours with earthier tones. This is the kind of feeling that our markets most identify with. As the marketing people say: “Think global, act local.”
LAND ROVER NEWS [07] www.landrover.com LAND ROVER NEWS [08] The phenomenal success of the Range Rover Evoque has largely been down to its looks, and the new entry-level eD4 is every bit as stylish as models further up the range. You get the same unique profile as top-spec versions and the same stares from passers-by. Few cars generate as much interest from other road users as the Evoque, and that’s all part of its appeal. If you like blending into the background, the Range Rover isn’t for you. Even the basic Pure spec has bold 18-inch alloys, LED running lights and a roof spoiler. Our test model also came with the Pure Style pack, which adds bigger wheels, fog lights, power folding mirrors and electric memory seats. Other ways of personalising your Evoque include privacy glass at the back and the option to paint the sleek roof a different colour to the bodywork. So with the engine badges removed, even the most eagle-eyed enthusiast will struggle to spot any difference between the eD4 and its more expensive four-wheel-drive relatives. The stunning exterior sets expectations for the cabin very high – and fortunately the Evoque doesn’t disappoint here, either. Climb aboard and you’re greeted with the same lavish interior trim that has made Range Rover’s larger models a byword for luxury. The raised centre console and angled dash are finished in brushed aluminium, while the supportive heated front seats are trimmed in full leather as standard……..Finding a comfortable driving position is easy thanks to the wide range of adjustment for the steering wheel, but the narrow rear window creates some tricky blind spots. Other gadgets, such as the eight-inch touchscreen and Meridian sound system, add to the sense of occasion, even if the eD4 does without the Jaguar-style rising gear selector you get in auto versions…. While the rear provides just about enough space for adults, the Evoque’s coupé lines and steeply raked tailgate result in a disappointing 420-litre boot……. folding the seats down does improve matters, but you don’t get an entirely flat load area and the wide wheel arches eat into space as well. Thanks to a 75kg saving in weight, the 148bhp eD4 doesn’t feel much slower than the more powerful 187bhp four-wheel-drive model. At the track, it sprinted from 0-96km/h in only 9.8 seconds. What’s more, the six-speed box has a positive action that makes changes satisfying and the direct steering is pleasingly accurate. Push harder and the Evoque reveals its off-road roots…….. yet on the motorway, the refined 2.2-litre engine and hushed cabin make it a superb long-distance companion. Its ride is very firm, but it doesn’t crash or jitter…….. the Evoque puts in the performance you’d expect from our reigning Car of the Year. RANGE ROVER EVOQUE eD4 TRUMPS RIVALS The
the 2WD model against some stiff opposition in the shape of the Audi Q3 2.0TDI and the Volvo XC60 D3. The Evoque came out tops and this, in partly abbreviated form, is what the publishers had to say:
www.landrover.com LAND ROVER NEWS [09] 35,000 CANDIDATES APPLY FOR 1,000 HALEWOOD JOBS More than 6,000 registrations were received within 24 hours of the new jobs being announced by JLR in March and after just one week that figure increased to 20,000 online registrations. The application process for the 1,000 new jobs has now closed. The new positions, which will support the on-going significant global demand for the Range Rover Evoque and Land Rover Freelander 2, will take the workforce at Halewood to almost 4,500 – trebling the number employed there compared to three years ago – as the plant moves to three shifts and 24 hour production. JLR HR Director, Des Thurlby said: “JLR has a clear ambition for continued growth and we are delighted that so many people want to join us on that journey. We are very pleased with the quality of candidates applying for these new roles and more than 100 applicants have already started with us. The scale of the response to our recruitment campaign reflects JLR’s growing reputation as an employer of choice in the North West.”
The new jobs at Halewood include production operators, supervisors and engineers. Reinforcing JLR’s commitment to expanding its skills base, all new employees joining the production line will receive training towards an Intermediate (Level 2) Apprenticeship. During the previous, large scale recruitment campaign at Halewood in December 2010, more than 14,000 applications were received for 1,500 new jobs, as the factory ramped-up its operations to launch the new Range Rover Evoque, which began production in July 2011.
www.landrover.com LAND ROVER NEWS [10] Great African Rift Valley Expedition We are still following this massive sear on the earth’s face, visible from over 10,000kms out in space and first explored by the Scottish geologist John Walter Gregory who in 1893 named it the Great Rift Valley. For us it remains a fascinating yearlong chapter by chapter geographic and humanitarian journey – linked to the fight against the killer disease of malaria. So that’s why we’re back in South Africa for a while to support World Malaria Day on April 25, 2012. South African residents are being asked to show their support by purchasing a United Against Malaria bracelefrom their nearest Cape Union Mart store. Humanitarian adventurer Kingsley Holgate is using adventure to combat malaria and improve and save lives throughout Africa. His humanitarian adventures – many of which are world firsts – have seen him criss-crossing Africa by Land Rover in a series of spectacular expeditions, all the while helping those in need. Holgate and his team, in a convoy of two Land Rover Discovery’s and a Defender 130, known as the United Against Malaria ‘mothership’, are currently undertaking the Great African Rift Valley Expedition. One of its primary objectives is combating one of the biggest killers in the world: malaria. As the world commemorated World Malaria Day on 25 April, Holgate’s team were well into their 12 month, nine chapter odyssey to malaria-stricken countries throughout Africa. Globally, 3.3 billion people in 106 countries are at risk of malaria and 655 000 deaths are claimed by malaria each year according to the latest statistics, 90% of which occur on African soil. While the statics are dire, malaria is a treatable and preventable disease. Simple tools like treated mosquito nets, effective medicines and safe indoor spraying can save lives. “I know what it is like, I’ve had malaria well over 40 times,” explains Holgate. “It’s like a thud to the heart when you get to a village and a mother is screaming, not knowing what to do, her child dying from malaria – two days by dugout to the nearest clinic. And to think these lives can be saved by a simple mosquito net.” Malaria disproportionately affects the poor and vulnerable. Primarily, young children and pregnant women in Africa are more likely to be exposed to infection due to lower immunity levels and limited access to malaria prevention, treatment, and control measures. The clear objective of the Great African Rift Valley expedition is to use adventure to improve and save lives through a continued link to the United Against Malaria partnership. Holgate’s convoy of Land Rovers moves from the northern point in Djibouti on the Horn of Africa through Ethiopia, Kenya, Tanzania, Uganda, Rwanda, Burundi, the Democratic Republic of Congo and Malawi, to its most southern point near Gorongosa in Mozambique. The chapter by chapter malaria-prevention activities include:
events. • Malaria prevention education together with the careful
distribution of long-lasting insecticide treated mosquito nets to pregnant mothers and to mothers with children
under the age of five years. • A United Against Malaria prevention education initiative to
schools that includes colouring-in books and posters. • United Against Malaria research and report back forms
include community details, GPS co-ordinates, names of community leaders, numbers of nets distributed, details of
malaria risk and closest clinics or hospitals ensuring sustainability and follow-up.
with PA systems and trained local malaria prevention educators are used to inform and educate communities. “In Africa, malaria deaths have been reduced by more than 30%, but still a child dies every minute of every day from the bloodsucking bite of the Anopheles mosquito. That’s why World Malaria Day is so important. We need to sustain the gains, keep on saving lives and continue to invest in malaria control, so as to achieve the millennium development goals of near zero deaths from malaria by 2015. But we can only achieve this if we all take up the fight against this silent killer,” concludes Holgate. LAND ROVER SOUTH AFRICA AND KINGSLEY HOLGATE UNITED AGAINST MALARIA LAND ROVER DISPATCH 70 – IN THE FOOTSTEPS OF GREGORY www.landrover.com LAND ROVER NEWS [11] A speedy day out at Jaguar Land Rover Autocar magazine columnist, Alex Kersten, was recently invited by Jaguar Land Rover to attend a JLR Experience day. It’s an event that the company runs at its Gaydon base every month, each time with a different theme. This time, the theme was ‘Sport, speed and adventure,’ the last part of the strap line a nod to Land Rover’s involvement with illustrious expeditions around the globe. In between burning up the tar in high powered Jags, Kersten had a go in a Range Rover Evoque. “I opted for the 4x4 oil-burner. On-road, I was impressed (even pleased) by its involving steering and tight chassis, but it was its off-road capability that I was more interested to test. The result? Posh Spice has done a decent job, I’d say. It is very accomplished on the rough and, to my surprise, offers the same 500mm wading depth as a Defender.” “Last up, it would have been rude not to sample the delights of a Mattracks-equipped 110 military-spec Defender, originally piloted by Sir Ranulph Fiennes during his expedition to cross the Bering Strait’s in 1998. Needless to say, it’s an absolute pig on tarmac and you’ll need gym membership to steer the thing. But if I was going to war in the UK in the snowy season, I know what I’d go for…” Sport, speed and adventure. The Range Rover Evoque Special Edition with Victoria Beckham. “Posh Spice has done a decent job. I’d say.“ A tracked Land Rover Defender Download 97.31 Kb. Do'stlaringiz bilan baham: 
|