Launch of centre for Iranian studies

Launch of centre for Iranian studies

• Launch of centre for Iranian studies

• Research findings on dangers of vitamin A deficiency

• Access Fair highlighting Oxford’s outreach work

• Bodleian acquires John Major’s papers

• Inaugural lecture of Brown Chair of Cardiovascular Medicine

• Research findings on public attitudes to immigration

• David Attenborough giving talk at Zoology Department

• Seminar series on London riots

• Academic wins £25,000 prize for neurology research

• £1m gift for bursaries for Tanzanian students

Relevant to lots of readers/viewers/listeners

• Relevant to lots of readers/viewers/listeners

• Human interest

• Strong emotions

• Topical

• Superlatives

• Strong images

• Good quotes

News is new

• News is new

• A hook

• Can be summed up in a couple of sentences

• Quick to write

• Easy follow-up

Relevant to lots of readers/viewers/listeners

• Relevant to lots of readers/viewers/listeners

• Human interest

• Strong emotions

• Topical

• Superlatives

• Strong images

• Good quotes

Have you seen a similar story in these papers/programmes?

• Have you seen a similar story in these papers/programmes?

• Develop contacts

www.surveys.ft.com

• www.surveys.ft.com

• www.economist.com/specialreports/

March: Same-sex civil marriage consultation

• March: Same-sex civil marriage consultation

• 5-11 March: British Pie Week

• 08-11 March: Crufts

• 9 March: US monthly unemployment statistics released

• 11 March: First anniversary of Japan earthquake and resulting tsunami and Fukushima nuclear disaster

• 12-18 March: Islam Awareness Week (UK)

• 14 March: Annual 'No Smoking Day' (UK)

• 14 March: Pi Day (global)

• 17 March: St Patrick's Day

• 18 March: Mothering Sunday (UK)

• 18 March: Presidential elections in Germany

• 20 March: Spring equinox

• 21 March: World Poetry Day

• 21 March: UK Budget

Look at existing media coverage on the topic

• Look at existing media coverage on the topic

• Consider any controversial aspects

• What’s the bad headline?

• What evidence will be used for that headline?

• Who will comment?

• Could this be misunderstood?

Use simple language

• Use simple language

• Say what this isn’t

• Prepare the contrary evidence

• Brief people

• Answer the tough questions

• Seize the initiative

Launch of centre for Iranian studies

• Launch of centre for Iranian studies

• Research findings on dangers of vitamin A deficiency

• Access Fair highlighting Oxford’s outreach work

• Bodleian acquires John Major’s papers

• Inaugural lecture of Brown Chair of Cardiovascular Medicine

• Research findings on public attitudes to immigration

• David Attenborough giving talk at Zoology Department

• Seminar series on London riots

• Academic wins £25,000 prize for neurology research

• £1m gift for bursaries for Tanzanian students

Is it open to the public?

• Is it open to the public?

• Are media invited to attend (does that include broadcast?)?

• Will you film it?

• Will the key person be available for a photocall?

• Will the key person be available for interviews?

• Will someone say something controversial or surprising?

• Will a script be available in advance?

• Is there another body also wanting to promote the event? What are their aims and key messages? Are they well resourced?

• Is it open to the public? No

• Are media invited to attend (does that include broadcast?)? No

• Will you film it? No

• Will the key person be available for a photocall? No

• Will the key person be available for interviews? No

• Will someone say something controversial or surprising? No

• Will a script be available in advance? No

Is it open to the public? No

• Is it open to the public? No

• Are media invited to attend (does that include broadcast?)? Yes

• Will you film it? Yes

• Will the key person be available for a photocall? No

• Will the key person be available for interviews? Yes

• Will someone say something controversial or surprising? Yes

• Will a script be available in advance? Yes

Launch of centre for Iranian studies

• Launch of centre for Iranian studies

• Research findings on dangers of vitamin A deficiency

• Access Fair highlighting Oxford’s outreach work

• Bodleian acquires John Major’s papers

• Inaugural lecture of Brown Chair of Cardiovascular Medicine

• Research findings on public attitudes to immigration

• David Attenborough giving talk at Zoology Department

• Seminar series on London riots

• Academic wins £25,000 prize for neurology research

• £1m gift for bursaries for Tanzanian students