Lecture VII mass Media, Economy, Sport in the uk

LECTURE VII
Mass Media, Economy, Sport in the UK.
The points to be discussed:

1. 
   Mass Media
   
2. 
   Economy
   
3. 
   Sport
   

D
KEYWORDS:
aily, Sunday newspapers, press quality, popular, authoritative, BBC, IBA, advertisements, broadcast, export-shipping, insurance, aviation, tourism, pottery, glassware, woolen, international market.

1. 
   Mass Media
   

1.1. Newspaper
Fleet Street in London is the home of most national daily and Sunday newspapers. British newspapers are more serious and cover home and foreign news while popular newspapers like shocking, personal stories. These two groups of papers can be distinguished easily because the quality newspapers are twice the size of the popular newspapers.
The quality daily papers are the ‘Times’, the ‘Guardian’, the ‘Daily Telegraph’ and the ‘Financial times’. The ‘Times’, founded in 1785 is considered to be the most authoritative newspaper voice in the country and is said to be the paper of the Establishment. The ‘Guardian’ appeals to well-educated readers interested in intellectual and social affairs. The ‘Daily Telegraph’ is bought by educated upper-middle and middle-class readers. The ‘Financial Times’ printed on pink paper is read by businessmen.
The ‘popular’ press consists of the ‘Daily Mail’, the ‘Daily Express’, the ‘Daily Star’ and the “Daily Mirror”. In al the newspapers there is a desperate fight to maintain or improve their circulations but it is worst among the “popular” papers whose main weapons are sex, scandal and sport.
Apart from London-based papers, there are many local newspapers. Most of these are evening papers (there is only one London evening paper) and many appear weekly.
1.2. TV and Radio
Broadcasting in the United Kingdom is controlled by the British Broadcasting Corporation (BBC) and the Independent Broadcasting Authority (IBA). The BBC receives its income from the Government but the private companies controlled by the IBA earn money from advertising.
Nation radio is controlled by the BBC, and listeners can choose between 4 stations. Radio 1 is a pop-music station with news and magazine-style programs. Radio 2 plays light music and reports on sport. Radio 3 plays classical music, and Radio 4 has news programmers, drama and general interest programmers. There are many local stations some private and some run by the BBC. Their programmers consist mainly of music and local news.
The BBC has 2 TV channels. BBC 2 has more serious programmes and news features. There is a break for advertisements about every 15-20 minutes. The IBA is responsible for looking after the regional independent TV companies who broadcast their own programmes and those they have bought from other regions. The most recent independent channel is Channel 4, and it has more specialized programmes then the main channels. In general people think the programmes offered on British television are of a very high standard.

2.