Visual aids are visual materials, such as pictures, charts, and diagrams, that help people understand and remember information shared in an oral presentation.
When giving a speech or presentation, a speaker communicates information orally. Whether expressing an opinion, advocating a course of action, or presenting factual or statistical information, a speaker who relies on just the spoken word may leave their listeners confused. Their listeners may also struggle to remember key facts and ideas.
What if the speaker includes visuals to accompany their oral explanations? Then listeners can more easily understand important concepts throughout the presentation and remember the main points the speaker was making.
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Visual aids can help an audience understand and recall information from a presentation.
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Why Do Presenters Use Presentation Aids?
There are several reasons why presenters use presentation aids. Visual aids can:
Several of these benefits of visual aids stem from the fact that people learn and remember things by both hearing information and seeing information. For example, customers will remember details of products if they see a visual aid, such as a sample product or an illustration. Listeners can also retain information in long-term memory better if they see visuals along with explanations.
Visual aids can also clarify the organization of a presentation. Visual aids can prompt the speaker to recall the structure of the presentation and important points to make in each section. Visual aids can also help the audience see where new sections or points are being introduced. These organizational benefits of visual aids require that the visual aids parallel the order of points in a presentation.
H ow to Use Visual Aids in Presentations
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