Q37 retail
trade. And they’ve come up with a winner. A critical tool in their sales plan has been
suggesting that the adverts they run can have
Q38 vouchers. This has
been enormously effective because they have found that, not only do more people,buy the
paper to get the discounts but also that this inevitably means much higher sales for the
Q39 clients who advertised. As well as doing this, the newspapers have also
introduced aggressive sales campaigns over the last few years. This has resulted in a
significant and continuing rise in the number of advertisers prepared to pay the extra
for
Q40 full-page ads. So, what I would like … (fade)…
page 14
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