Making Disclosures Clear and Conspicuous Lee Peeler Federal Trade Commission


Download 479 b.
Sana03.09.2018
Hajmi479 b.


Making Disclosures Clear and Conspicuous


Making Disclosures Clear and Conspicuous

  • LetsGoTV



Television Advertising

  • LetsGoTV

  • Television Advertising Storyboard

  • 30 Seconds





















Issues Raised by TV Ad

  • The Claim:

  • The Fine Print:



Issues Raised by TV Ad

  • The Claim:

  • The Fine Print:



Issues Raised by TV Ad



Issues Raised by TV Ad

  • The Claim:

  • The Fine Print:



Issues Raised by TV Ad



Print Advertising

  • LetsGoTV

  • Print Advertising



Issues with Print Ad

  • The Claims:

    • $199 advertised price
    • “Watch whatever you want. Wherever you want.”
    • Product shown with antenna…
    • “…favorite cable channels…”


Issues with Print Ad



Making Disclosures Clear and Conspicuous

  • Lee Peeler

  • Federal Trade Commission

  • Randy Satterfield

  • Federal Trade Commission

  • Peter Marinello

  • National Advertising Division, BBB




Do'stlaringiz bilan baham:


Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2017
ma'muriyatiga murojaat qiling