Manish Dhingra a, Rakesh K. Mudgal

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Information Systems &eBusiness Network (ISN) 
Historical Evolution of Social Media: An Overview 
Manish Dhingra
a
, Rakesh K. Mudgal
b 
a
Research Scholar, TMIMT, Teerthanker Mahaveer University, Moradabad, 244001, India. 
[e-mail] 
b
Vice Chancellor, Teerthanker Mahaveer University, Moradabad, 244001, India. 
[e-mail] 
 
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Article history: 
Received 00 December 00 
Received in revised form 00 January 00 
Accepted 00 February 00 
Keywords: 
Social Media 
Bulletin Board Systems 
UseNet 
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Social media has become the buzz word of marketing nowadays. Today it is difficult to visualise the 
effectiveness of promotion mix of any company without social media. Starting from basic means of 
exchanging information, it grew to development of means of communication whose purpose was 
manifold. With the advent of social media customers and businesses have become well connected with 
each other. Business to business, business to customer, and customer to customer communication has 
been great facilitated by social media. Various types of social media platforms have evolved over a 
period of time, which have become more sophisticated in terms of technology, more effective in terms 
of capability to influence the customers and more efficient in terms of reaching the customers in 
optimum time. All these developments took place over many years and have passed through several 
stages. The aim of this paper is to capture the historical developments of social media over a period of 
time. 
© 2019Uttaranchal University, Dehradun. Hosting by Elsevier SSRN (ISN)All rights reserved. 
Peer review under responsibility of Uttaranchal University, Dehradun.