Market Segmentation: Practical Applications

• Group:Moliya 105
• G’offorov I.

The process of breaking of buyers into groups that are different from each other but internally similar

• The process of breaking of buyers into groups that are different from each other but internally similar
• Applicable any marketing situation: Business to business, business to consumer, not-for-profit, politics

Starts from the premise that all buyers are not the same: profit/volume potential, motivations, product uses, needs and desires, etc.

• Starts from the premise that all buyers are not the same: profit/volume potential, motivations, product uses, needs and desires, etc.
• Segmentation allows you to chose which buyers to target and provides important insights as to how to appeal to them.
• Significant competitive advantage

Characteristics

• Characteristics
• age
• gender
• geographic location
• income
• spending patterns
• cultural background
• demographics
• marital status
• education
• language
• mobility