Marketing library services the uhi way


Download 480 b.
Sana01.10.2017
Hajmi480 b.
#16905


Marketing library services the UHI way














The bright lights are the UHI campuses…….

  • ..…and the little ones are learning centres



















  • 1425 Perth is identified as a suitable site for a University.

  • 1581 At a time of increased vigour in the Scottish

  • University sector, Robert Stewart, 1st Earl

  • of Orkney, plans an establishment in his earldom

  • 1653 Sir Thomas Urquhart puts forward ambitious plans

  • for a Highland University on his estate at Cromarty.

  • 1848 A proposal is put forward to provide a college in

  • Inverness with power to grant degrees.

  • 1931 Hugh Gunn writes a volume entitled The Distribution

  • of University Centres in Britain, highlighting the lack

  • of university provision for the north of Scotland.



  • 1946 Inverness Town Council writes to the Secretary of the

  • Scottish Home Department proposing Inverness as a

  • suitable site for Scotland's fifth university.

  • 1960s Government decides on Stirling as the site for the fifth

  • university in Scotland

  • 1991 Highland Council sets up steering group to explore case for

  • a University

  • 1996 Millennium Commission awards development grant of over

  • £33 m to the UHI project

  • Designation as HEI, with SFC funding

  • 2002/3 First Masters students and first PHd students graduate



  • Struan (seen here with son Coll), lives on the remote Ardnamurchan peninsula, 2.5 hours from Fort William.

  • An Edinburgh accountant, he moved with his wife and young family to where her family originated.

  • He does part-time accountancy work for two small local businesses.







Linked by technology

  • APs and learning centres are part of an advanced high-speed electronic network

  • UK leader in using video-conferencing technology for academic programme delivery

  • Students study at an Academic Partner or learning centre, using online learning materials, and also have access to locally based study resources and support







UHI Library team

  • Librarians of all Academic Partners were collaborating since before HEI status

  • Regarded as good example of Academic Partner cooperation in UHI development

  • Creation of UHI centrally funded team in 2005, with increased funding for online content provision



Coordinated provision

  • Library Management System

  • E-resource subscriptions

  • Marc 21 catalogue record downloads

  • Inter-site loans

  • Access and borrowing schemes; lending rights



Academic Partner responsibilities

  • Library/LRC provision

  • Staffing: levels, grades, reporting structure

  • Physical stock resourcing and acquisition

  • User education





Our mission

  • Support and enable the academic aims and objectives of UHI through the development of a portfolio of library and information resources and services targeted to meet the needs of staff and students regardless of location; and to facilitate access and encourage effective exploitation by all.



Our vision

  • Develop and deliver an integrated and innovative library service that uses advanced technology and provides a comprehensive service responsive to individual needs, and which is a credit to Scotland’s newest university-to-be.



Achievable aims

  • Provide seamless access to a wide range of online resources, with technological solutions to enable searching across multiple databases

  • Offer improved resource discovery by increasing usefulness of catalogue records through enhanced content and better linkages to external data sources

  • Incorporate library resources into the VLE, providing tailored access to a wide range of academically accredited information sources



  • "If you want to get laid, go to college, but if you want an education, go to the library."

  • - Frank Zappa



The age of Google

  • Single search boxes give instant satisfaction

  • Users are not interested in Boolean logic or in asking a librarian how to find information

  • Students find databases provision too complex

  • Too often our databases are not where the students want to work, i.e. in their VLE



Resource discovery the UHI way

  • Simplified database access provision

  • Available through the VLE – where the students work

  • No need to know Boolean logic - single search box



Integrated Library System

  • Integrated resource discovery

  • Maximum interoperability with business systems across the partnership

  • Digital library solutions



Marketing the UHI way

  • Why?

  • To reach Struan

  • To be relevant

  • To raise our profile

  • To prove our value



Marketing the UHI way

  • How?

  • Subject Network librarians

  • Champions

  • Publicity channels





Download 480 b.

Do'stlaringiz bilan baham:




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling