Marketing Power of Blogging

Blog Marketing Weaknesses

Based on the book “Blog Marketing and Online Marketing” written by I. Sherbakova (2010), the author made a list of following weaknesses of blog marketing:

1. 
   A nonprofessional blogger or an inexperienced marketing specialist can also do bad for the company reputation. In some cases a blog post can be seen as a spam. Usually spam is irritating and unsolicited advertisement. Sometimes unreasonable posts can antagonize even the regular reader or customer.
   

2. 
   It is good idea to make a corporative blog, to involve employees in the process of blogging. Nevertheless, it is very difficult to develop a corporate blog and attract employees to join it.
   

3. 
   There is a big chance to make a blog that will be unpopular and unattractive. Of course private blogs can be a hobby or fun but a corporate blog requires a large amount of time and work.
   

4. 
   Blogs recede into the background awaiting the advent of new social media platforms. Other social media tools require less time. They are easy to
   

conduct. Companies have no need to go into details and think about design.

5. 
   Regular updates are required for keeping readers but it has no guarantee. As was mentioned earlier a blog needs a lot of time. Most companies have no time to conduct a good blog. As an example it is much easier to take a picture of a product and upload it to the Instagram with a short description.
   

According to Sherbakova (2010), there are few aspects that have to be taken into account to avoid blog marketing weaknesses:

• 
  Good content marketing strategy gives an opportunity to keep the interest of the readers and customers;
  
• 
  Blog has to be updated regularly. It helps to attract readers to come back.
  
• 
  Blog has to be friendly and open.
  
• 
  It is very important to communicate and pay attention to feedback.
  
• 
  It is necessary to remember that blogging takes time; one hour a day will be a good investment.
  

The blog marketing has more beneficial characteristics than unfavourable. It means that blogs have a marketing power and can be used as an effective tool by companies.

5.