Marketing Strategy and Competitive Positioning pdf ebook


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hooley graham et al marketing strategy and competitive posit

keting Association: Definitions of Marketing, Ameri-
can Marketing Association 2003; 7 Marketing Science 
Institute: Webster, F.E. (1997), ‘The future role of mar-
keting in the organisation’, in D.R. Lehmann and K.E. 
Jocz (eds), Reflections on the Futures of Marketing, 
Cambridge, MA: Marketing Science Institute, pp. 
39–66; 8 American Marketing Association: Kohli, A.K. 
and Jaworski, B.J. (1990), ‘Market orientation: The 
construct, research propositions and managerial impli-
cations’, Journal of Marketing, 54(2), 1–18; 8 Ameri-
can Marketing Association: Narver, J.C. and Slater, 
S.F. (1990), ‘The effect of a market orientation on busi-
ness profitability’, Journal of Marketing, 54(4), 20–35; 
13-14 John Wiley & Sons: Christensen, C. and Bower, 
J. (1996), ‘Customer power, strategic investment and 
the failure of leading firms’, Strategic Management 
Journal, 17(3), 197–218; 16 John Wiley & Sons: Doyle, 
P. (2008), Value Based Marketing, 2nd edn, London: 
John Wiley and Sons; 18 John Lewis Partnership plc: 
Sir Charlie Mayfield, Chairman of the John Lewis 
Partnership; 20 Simon & Schuster: Levitt, T. (1986), 
The Marketing Imagination, New York: The Free 
Press; 21 Marketing Science Institute: Greyser, S.A. 
(1997), ‘Janus and marketing: The past, present and 
prospective future of marketing’, in D.R. Lehmann and 
K.R. Jocz (eds), Reflections on the Futures of Market-
ing, Cambridge, MA: Marketing Science Institute22 
Macmillan Publishers: Toffler, A. (1981), The Third 
Wave, William Collins/Pan Books; 25-27 The Financial 
Times Limited: from Milne, R. (2015) ‘Lego enters a 
new dimension with its digital strategy’, Financial 
Times, September 27, 2015. © The Financial Times 
Limited 2019. All Rights Reserved; 28 Pearson Educa-

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