Markеting tamoyillari, vazifalari, funksiyalari va turlari. Ijtimoiy ahamiyati nuqtai nazaridan to'rtta marketingni muqobil maqsadlarga
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marketing (1)
CompetitionThe aim of this section is to give a fair view of who you are competing against. You need to explain your competitors' positioning and describe their strengths and weaknesses. You should write this part in parallel with the Competitive Edge part of the Strategy section. The idea here is to analyse your competitors angle to the market in order to find a weakness that your company will be able to use in its own market positioning. One way to carry the analysis is to benchmark your competitor against each of the key drivers of demand for your market (price, quality, add-on services, etc.) and present the results in a table. RAQOBAT Ushbu bobning maqsadi siz kim bilan raqobatlashayotganingizni yaxshi ko'rishdir. Raqobatchilaringizning joylashuvini tushuntirib, ularning kuchli va zaif tomonlarini tavsiflashingiz kerak. Ushbu qismni Strategiya bo'limining raqobatbardosh qismiga parallel ravishda yozishingiz kerak. Bu erda sizning kompaniyangiz o'z bozorining joylashuvida foydalanishi mumkin bo'lgan zaiflikni topish uchun sizning raqobatchilaringiz bozoriga nuqtai nazarini tahlil qilishdir. Tahlilni o'tkazishning bir usuli sizning raqobatchingizni bozordagi talabning asosiy omillariga (narx, sifat, qo'shimcha xizmatlar va h.k.) nisbatan qiyoslash va natijalarni jadvalga taqdim etishdan iborat.
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