Mass communication theories

Mass communication theories.
Mass communication is a branch of sociology that studies large-scale information exchanges. There are numerous mass communication theories that focus on the speaker, media sources, the audience, and other pertinent aspects
3 main theories
Agenda setting theory
Agenda-setting describes the "ability of the news media to influence the importance placed on the topics of the public agenda".
The study of agenda-setting shows how the media tries to influence viewers and construct a hierarchy of news importance. Nations deemed to have more political authority receive more media coverage.
Media dependency theory
Media dependency theory, a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems.
A main focus of the theory is the relationship between media and audiences.
Mood management theory
Mood management theory posits that the consumption of messages, particularly entertaining messages, is capable of altering prevailing mood states, and that the selection of specific messages for consumption often serves the regulation of mood states.
Agenda setting theory
According to agenda setting theory, the media, such as news sources, seek to build an agenda of news stories for the general audience. These news channels may impact how much the public cares about a given event, problem, or story by creating and distributing these agendas. According to agenda setting theory, news outlets influence how the public sees the news, which stories an audience prioritizes, and how they respond to the media.
Media dependency theory

• The individual's role: If an individual feels satisfied by the media they consume, they are likely to grow more reliant on those media sources for knowledge and amusement.
• The stability of society: If a major social change, such as an election, the public may become more reliant on the media due to an increased desire for new information. In times of social stability, however, the public may grow less dependent on the media
• Audience involvement: If an audience is less influenced by surrounding factors, they may choose their level of dependence on the media. However, if they find something else to entertain them, their dependence can lessen.

Mood management theory
Mood management theory posits that the consumption of messages, particularly entertaining messages, is capable of altering prevailing mood states, and that the selection of specific information for consumption often serves the regulation of mood states.
Why does mass communication theories matter?
Theories of mass communication are important because they provide light on how people consume, interact with, and spread media. The messages in the media may have an effect on the audience, and these ideas give a framework for comprehending that influence.
Joseph Pulitzer
Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.
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