Mc 62-guruh Toshmuhamedov Davron

MC 62-guruh

Toshmuhamedov Davron

LESSON 1 ADVERTISING

Ex:1

1.Can a product be successful without advertising? 1.Advertising is necessary and important. He informs people about new products. Without advertising, life is boring and colorless. I believe that advertising is needed, especially in the first period.

2.What are the qualities of a good advertisement? 2.

Ex:4

1.billboard-a large board for advertisements.

2.branded-branded goods are made by well-known companies, and have the company name on them.

3.desire-a strong feeling of wanting to have or do someting a desire for peace.

4.differentiate - to see or show a difference between red and green.

5.forehead-the upper part of your face, between your eyes and your hair.

6.hype - INFORMAL the use of a lot advertisements and information to interest people.

7.lease - to have a legal agreement in which someone pays you to use your building, land, or equipment.

8.logo-a symbol that represents an organization or company.

9.potential - possible or likely in the future a potential disaster The disease is a potential killer.

10.proposition-a statement that people can examine in order to decide whether it is true.

11.run - if a piece of clothing or a colour runs, the colour spreads when it become wet.

12.tasteful - showing good judgement about what is attractive or suitable.

13.taboo-if something is taboo, people do not do it or talk about it because it is offensive or shocking.

14.word of mouth - conversations between people Most of our customers hear about us by word of mouth.

Tarjimasi

1.reklama taxtasi - reklama uchun katta taxta.

2.brend markali tovarlar taniqli kompaniyalar tomonidan ishlab chiqariladi va ularda firma nomiga ega.

3.orzu-bu tinchlik istagiga ega bo'lishni xohlayotgan yoki qilmoqchi bo'lgan kuchli tuyg'u.

4.farqlash - qizil va yashil o'rtasidagi farqni ko'rish yoki ko'rsatish.

5.peshonangiz - yuzingizning yuqori qismi, ko'zlaringiz va sochlaringiz o'rtasida.

6.shov-shuv - qiziquvchilar uchun ko'p reklama va ma'lumotlardan foydalanish.

7.ijara - kimdir sizga bino, er yoki jihozdan foydalanishni to'laydigan qonuniy kelishuvga ega bo'lish.

8.logotip - tashkilot yoki kompaniyani ifodalovchi belgi.

9.potentsial - mumkin yoki kelajakda mumkin bo'lgan falokat Kasallik potentsial qotildir.

10.taklif - bu haqiqat yoki yo'qligini aniqlash uchun odamlar tekshirishi mumkin bo'lgan bayonot.

11.yugurish - agar biron bir kiyim yoki rang ishlayotgan bo'lsa, rang ho'l bo'lganda tarqaladi.

12.mazali - jozibali yoki mos keladigan narsalar haqida yaxshi fikrni namoyish qilish.

13.tabu - agar biron bir narsa taqiqlangan bo'lsa, odamlar buni qilmaydi yoki bu haqda gaplashmaydi, chunki bu haqoratli yoki hayratlanarli.

14.og'zaki so'z - odamlar o'rtasidagi suhbatlar Ko'pgina mijozlarimiz biz haqimizda og'zaki eshitadilar.

Ex:5

1.How many advertisements does the average person see in a day? 1.The average person not only sees over 500 advertisements every day

2.How much was the winning bid for when a forehead was auctioned on eBay? 2.The body advertising idea became popular when Andrew Fischer auctioned his forehead on eBay and received a bid of $37,378 for wearing a company logo.

3.Which type of sportsperson could be used effectively for body advertising? 3.Boxers in particular offer a good wide space for advertising on their backs.

4.Name three companies who have made successful use of body advertising? 4.Well-known big brands such as Toyota, Vodaphone and Dunkin' Donuts have used this method: college kids agreed to stick Dunkin' Donuts logos on their foreheads during an NCAA basketball tournament; Toyota used body art to start a word of mouth compaign for the Scion car.

Ex:6

1.Who profits from body advertising? 1.From body advertisement both wearer and brand can profit mutually.

2.Which parts of the body are the most effective for body advertising? 2.Foreheads and bald heads are very effective because you can always see them, even in bad weather.

3.What is one disadvantage of using sports people for body advertising? 3.A disadvantage is that when athletes really begin to sweat, the tattoo starts to run.

4.Why is TV advertising not as effective as it was in the past? 4.We see advertisements everywhere and so traditional forms of advertising are losing their effectiveness the tv ads are not effective since there are too many ads and it cannot drag the consumer's attention.

5.Why might some people not like this form of advertising? 5.Of course, some consumers may not find this type of advertising very tasteful or they might not find the body parts on show very attractive.

6.How did Dunkin' Donuts and Toyota use body advertising? 6.Well-known big brands such as Toyota and Dunkin' Donuts have used this method: college kids agreed to stick Dunkin' Donuts logos on their foreheads during Toyota used body art to start a word of mouth compaign for the Scion car.

Ex:7

1. advertise - products 2. lease - a body part 3. receive - a bid on eBay 4. earn - money 5. lose - effectiveness 6. target - an audience 7. attract - attention