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Summary :
Situational
factors
that enhance or inhibit helping.
Helping people we like – We generally help those who are similar
to us in terms age nationality or religion. People holding similar
values are also helped more than others. We help those who are
not responsible for their problems. A hopelessly drunk person lying
on the footpath is rarely helped, as compared with the well dressed
person with cut on his forehead.
Exposure to prosocial models – The helpful models in the real
world or the models projected by media encourage the prosocial
behaviour. Eg. Spiderman helping people in distress.
Emotions and prosocial behaviour – Good mood of the
bystander increases the change of being helped. It may not be
always true, under certain conditions; good mood may actually
interfere with prosocial behaviour.
Negative emotions are more likely to increase prosocial
behaviour if negative feelings are not intense and situation is not
ambiguous.
Empathy – Empathy is being able take the perspective of other
people. It is an important determinant of prosocial behaviour.
People tend to experience more empathy for people belonging to
their own group.
Studies have shown that empathy is influenced by genetic
factors.
Prosocial T. V. models and warm and accepting parents
encourage the development of empathy among children. Women
generally express higher levels of empathy than men.
Social Exclusion – It is condition is which people feel that they are
being left out. Studies done by Twenge suggest that when people
experience social exclusion they adopt a very cautious attitude in
their social relations. Social exclusion is harmful for both individual
and society because people experiencing of do not develop new
relationships.
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