Microsoft Word Chapter 1 done doc

IMPRESSION MANAGEMENT BY MARGINALIZED 
PERSONS : THE CASE OF HIJRAS IN INDIA : 
 
Many marginalized individuals especially hijras and gays 
have received considerable media attention in India in recent years. 
They have also raised many issues highlighting their identity and 
problems. Some have projected them in a favorable light. Many 
Hijras have contested elections and have defeated prominent 
Congress and BJP candidates. Research studies have revealed 
that marginalized persons can face conservative backlash if they 
reach positions of power through successful impression 
management. The plight of these marginalized groups, especially 
hijras and gays have received considerable media attention and 
some award winning movies have also been made. One such 
movie is “welcome to Sajjanpur” in which is depicted as to how a 
character Munnibai contests and wins elections.
Gay individuals, through legal process as well as through 
media representations has highlighted their plights from time to 
time and have achieved considerable privileges in terms of 
increased sympathy, legal protection from courts, increased 
support from the general public. 
 
6.8 QUESTIONS : 
 
1. 
Discuss the process of impression formation and 
management with reference to research studies? 
2. 
Write short notes on the following: 
a) Impression Formation 
b) Impression Management 
c) Impression Management by Marginalized Persons 
3. 
Discuss the research studies of Solomon Asch on 
Impression Formation. 

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7 
 
 
ATTITUDES 
 
Unit Structure: 
 
7.0 Objectives 
7.1 Introduction 
7.2 
Attitude formation: How attitudes develop 
7.3 Attitude 
development 
7.4 
When and why do attitudes influence behaviour 
7.4.1 How do attitudes guide behaviour 
7.5 
The fine art of persuasion: How attitude are changed 
7.6 Resisting 
Persuasion 
attempts 
7.7 
Cognitive dissonance. What it is and how we manage it? 
7.8 Questions 
7.9 References