Microsoft Word Marketing Power of Blogging 2014. docx


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Marketing Power of Blogging 2014

Table of contents
1 Introduction ................................................................................................................ 4 
1.1 Background .......................................................................................................... 4 
1.2 Objectives ............................................................................................................. 4 
1.3 Delimitations ......................................................................................................... 5 
1.4 Research Question ............................................................................................... 6 
1.5 Research Method ................................................................................................. 7 
1.6 Literature Review .................................................................................................. 8 
1.7 Structure of the Study ........................................................................................... 9 
2 Marketing Briefly ....................................................................................................... 10 
2.1 Marketing in Internet Environment ..................................................................... 10 
2.1.1 Marketing Tools ............................................................................................ 11 
2.2 Social Media Marketing ...................................................................................... 16 
2.2.1 Social Media ................................................................................................. 17 
3 Blog and Blogging .................................................................................................... 19 
3.1 What is a Blog? .................................................................................................. 19 
3.2 Blog Marketing ................................................................................................... 21 
3.3 Business Blogging .............................................................................................. 21 
3.4 Blogging for a Profit ............................................................................................ 23 
3.5 The Differences between Business Blogs and Profitable Blogs ......................... 26 
4 Marketing Power of Blogging .................................................................................... 26 
4.1 Blog Marketing Benefits ...................................................................................... 27 
4.2 Blog Marketing Weaknesses .............................................................................. 29 
5 Empirical Research .................................................................................................. 30 
5.1 Questionnaire Survey and Interview .................................................................. 30 
5.2 Analysing the Results ......................................................................................... 31 
6 Conclusion and recommendations .......................................................................... 34 
Figures ........................................................................................................................... 36 
References ..................................................................................................................... 37 
Appendices
Appendix 1
Questionnaire Survey 
Appendix 2
Interview




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