Microsoft Word Marketing Power of Blogging 2014. docx
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Marketing Power of Blogging 2014
Table of contents
1 Introduction ................................................................................................................ 4 1.1 Background .......................................................................................................... 4 1.2 Objectives ............................................................................................................. 4 1.3 Delimitations ......................................................................................................... 5 1.4 Research Question ............................................................................................... 6 1.5 Research Method ................................................................................................. 7 1.6 Literature Review .................................................................................................. 8 1.7 Structure of the Study ........................................................................................... 9 2 Marketing Briefly ....................................................................................................... 10 2.1 Marketing in Internet Environment ..................................................................... 10 2.1.1 Marketing Tools ............................................................................................ 11 2.2 Social Media Marketing ...................................................................................... 16 2.2.1 Social Media ................................................................................................. 17 3 Blog and Blogging .................................................................................................... 19 3.1 What is a Blog? .................................................................................................. 19 3.2 Blog Marketing ................................................................................................... 21 3.3 Business Blogging .............................................................................................. 21 3.4 Blogging for a Profit ............................................................................................ 23 3.5 The Differences between Business Blogs and Profitable Blogs ......................... 26 4 Marketing Power of Blogging .................................................................................... 26 4.1 Blog Marketing Benefits ...................................................................................... 27 4.2 Blog Marketing Weaknesses .............................................................................. 29 5 Empirical Research .................................................................................................. 30 5.1 Questionnaire Survey and Interview .................................................................. 30 5.2 Analysing the Results ......................................................................................... 31 6 Conclusion and recommendations .......................................................................... 34 Figures ........................................................................................................................... 36 References ..................................................................................................................... 37 Appendices Appendix 1 Questionnaire Survey Appendix 2 Interview |
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