Millionaire$ books by brian tracy

Develop a 

Reputation for

Speed and 

Dependability

Do your work; not just your work

and no more, but a little bit more for

the lavishings sake, that little more 

which is worth more than all the rest.

—D

EAN

B

RIGGS

T

IME IS THE

currency of the 21st century. Everyone

today is in a tremendous hurry. Customers who did

not even know that they wanted a product or service

now want it yesterday. People are less and less patient

for anything. Loyal customers will change suppliers

overnight if someone else can serve them faster than

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SUCCESS

SECRET

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The 2 1   S u cce s s   S e c re t s   o f S e l f - M a d e   M i l l i o n a i re s

the people they are already dealing with. Instant grat-

ification is no longer fast enough.

Your job is to develop a reputation for speed. De-

velop a “sense of urgency.” Develop a bias for action.

Move fast on opportunities. Move fast when people

want or need something. Move quickly when you see

something that needs to be done.

When your boss or your customers ask you to do

something, drop everything else and do it so fast that

they are amazed. You have heard it said that “When-

ever you want to get something done, give it to a busy

person.” People who have a reputation for moving

quickly attract more opportunities and possibilities to

them. They get more chances to do more and more

things faster than other people who just do a job when

they get around to it.

When you can combine your ability to select your

highest priority task with the commitment to getting it

done quickly and well, you will find yourself moving

to the front. More doors and opportunities will open

for you than you can even imagine today.

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ACTION EXERCISE

Select just one key task that you have

been procrastinating on starting, or

bringing to completion, and resolve to

take action on it immediately. Keep re-

peating to yourself these magic moti-

vating words: “Do it now! Do it now!

Do it now!”

D e ve l o p   a   R e p u t a t i o n   fo r S p e e d   a n d   D e p e n d a b i l i t y

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