IV. Independent education and independent work
Recommended topics for independent education:
Email marketing. Technology of postal delivery. Automated Letter Category Result
Trending in modern email marketing
Site Visitors Behavior
Webmoney, PayCash payment systems processing technology (internet electronic money wallet work: wallet access, wallet calculation)
E-commerce business to-business (B2B). Advantages and disadvantages
Site building and registration
SEO Friendly Website Development
Segmentation strategy in email marketing. Value Public Mail Deliveries
The concept of electronic business. Advantages of e-business. Reasons for the transition to cyberspaces
Internet - types of advertising The content of the initial investment phase of the project
Content advertising services. Contextual AdVertisement Performance Analysis
Plan information on the Internet. Criteria for selecting advertising tools
Assessing the effectiveness of an advertising campaign
SMM. Management and strategies
PR on the Internet
The essence and functions of the browser. How to Compare Popular Browsers
E-business models and their features
Internet services and their features
3.
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V. Results of science teaching (competencies to be formed)
As a result of the mastering of the fund, the student:
use basic scientific and theoretical knowledge to solve theoretical and practical problems;
systematic and comparative analysis;
having research skills;
having an interdisciplinary approach to solving the problem;
to have the skills associated with technical devices, information management and the use of computer work;
the use of modern telecommunication tools;
development of business plans to create new technologies, assess their competitiveness and economic efficiency;
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