Minutes a day n e w y o r k

T H I N K I N G   A B O U T   A U D I E N C E   A N D   P U R P O S E
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Here are some other verbs that can help define purpose:
compare
describe
propose
contrast
encourage
review
convince
explore
show
defend
inform
summarize
Notice how the verb specifies purpose in the following example:
Herman Melville wrote, “He who never made a mistake never made a discovery.” In an essay, describe how a mistake
you made led to an important discovery.
My goal is to show how my mistake taught me an important lesson: If you don’t follow directions, someone can
get hurt.
By clarifying your audience and purpose, you can help ensure that your essay does what it’s supposed to, and
that its content, structure, and style will be right for its audience. Knowing what you want to say, to whom, and
why, should always be the first step in the writing process.