Minutes a day n e w y o r k

E s t a b l i s h   C r e d i b i l i t y
Credibility is the quality of being trustworthy and believable. The more credible a person is, the more likely you
are to accept his or her opinions as valid (well founded, logical). As a writer, you need to establish credibility on
two levels: your own credibility and the credibility of your sources.
Credibility is built upon two factors: expertise and freedom from bias. A bias is an opinion or feeling that
strongly favors one side over others. Expertise is established by education, experience, job or position, reputation,
and achievements. In general, the greater the expertise and the lower the potential for bias, the greater the credibility.