Minutes a day n e w y o r k

A Call to Action
Finally, you can end your essay by suggesting a specific action that your readers should take. As with the solution
or recommendation strategy, this one is also used often in business writing. Here’s an example of a conclusion for
the essay about television and lack of exercise. Notice how it frames the essay by referring to the opening line of
the introduction.
Introduction: To eat or not to eat? That is the question millions of Americans struggle with every day as they fight
the battle of the bulge. But it seems to be a losing battle. Despite the millions spent on diet pills and diet plans, Amer-
icans today are heavier than ever.
There are many reasons for this nationwide weight gain, but experts agree that the main cause is lack of exer-
cise. And one of the reasons we don’t get enough exercise is because we spend too much time in front of the TV.
Conclusion: Television entertains and informs us. But it also fattens us. If you are one of the millions of overweight
Americans, take a simple step toward a healthier body. Get up and turn off the TV. The question isn’t “To eat or not
to eat.” Rather, the question is, what can you do instead of watching TV? Go for a walk. Take a swim. Ride a bike. Get
some exercise! You’ll end up with a healthier body—and mind.